Ulta Beauty (ULTA) — Daily Price Character
Historical session stats from dividend-adjusted prices: win rate, streaks, record days, weekday patterns, and (when available) how often the stock was green on S&P 500 green days.
ULTA
Archetype
Explosive
High daily volatility — frequent large price swings.
Win rate
51.0%
2381 green · 2274 red · 15 flat · 4670 sessions
Current streak
2 green
As of May 20, 2026
Max win / lose streak
10 / 10 days
Win streak return: +30.28% · Lose: 9.26%
Median / σ daily
+0.046% · 2.862%
Avg green +1.85% · avg red 1.73%
Extreme days (>3%)
15.7%
392 up · 340 down
History from Oct 26, 2007 through May 20, 2026 · 4670 trading days with returns.
Trailing year — daily returns (calendar)
May 23, 2025 – May 20, 2026 · Mon–Fri sessions only
Monday–Friday — average return
Average dividend-adjusted return on that weekday (green / red by sign). Green/red day rule: ±0.01% vs prior close.
Monday–Friday — win rate
Share of sessions that closed green on that weekday. Bars are green at or above 50%, red below 50%.
Top green days
Largest single-session gains (dividend-adjusted), by historical return.
| Date | Return |
|---|---|
| Mar 24, 2020 | +23.98% |
| Apr 6, 2020 | +20.38% |
| Sep 4, 2009 | +20.08% |
| Jun 5, 2009 | +20.02% |
| Sep 3, 2010 | +18.33% |
| Sep 12, 2014 | +17.86% |
| Nov 24, 2008 | +17.71% |
| Sep 13, 2013 | +17.34% |
| Mar 11, 2016 | +17.28% |
| Mar 12, 2009 | +16.67% |
| Dec 8, 2008 | +15.39% |
| Nov 9, 2020 | +14.97% |
| Oct 10, 2008 | +14.96% |
| Jun 12, 2013 | +14.87% |
| Sep 9, 2011 | +14.53% |
| Mar 19, 2020 | +14.37% |
| Sep 5, 2008 | +14.17% |
| Jun 11, 2014 | +13.83% |
| Oct 28, 2008 | +13.69% |
| Mar 14, 2025 | +13.68% |
Worst red days
Largest single-session losses; "Days to recovery" counts trading sessions until close recovered the prior peak (dividend-adjusted).
| Date | Return | Days to recovery |
|---|---|---|
| Aug 30, 2019 | 29.55% | 381 |
| Dec 11, 2007 | 23.97% | 693 |
| Mar 16, 2020 | 21.98% | 22 |
| Jan 8, 2009 | 20.62% | 79 |
| Dec 6, 2013 | 20.54% | 195 |
| Dec 1, 2008 | 19.72% | 3 |
| Nov 25, 2008 | 19.56% | 8 |
| Mar 18, 2020 | 16.87% | 4 |
| Mar 15, 2013 | 16.10% | 33 |
| Jan 18, 2008 | 15.34% | 4 |
| Apr 3, 2024 | 15.34% | 341 |
| Dec 29, 2008 | 15.07% | 106 |
| Mar 13, 2026 | 14.24% | — |
| Mar 13, 2008 | 14.16% | 5 |
| Jul 31, 2008 | 13.69% | 6 |
| Jan 7, 2008 | 13.61% | 2 |
| May 26, 2023 | 13.37% | 131 |
| Dec 7, 2018 | 13.13% | 39 |
| Sep 22, 2008 | 12.65% | 241 |
| Dec 10, 2008 | 12.13% | 4 |
Frequently asked questions
What is the daily win rate for Ulta Beauty (ULTA)?
Historically, Ulta Beauty (ULTA) closed green on 51.0% of trading days (2381 green, 2274 red, 15 flat), using dividend-adjusted closes and a ±0.01% threshold for green vs red.
What is the current winning or losing streak for Ulta Beauty (ULTA)?
As of 2026-05-20, Ulta Beauty (ULTA) is on a 2-day winning streak (consecutive green or red days by the same rules, ignoring trailing flat days).
What does Steady, Balanced, or Explosive mean for Ulta Beauty (ULTA)?
We label Ulta Beauty (ULTA) as "explosive" based on the sample standard deviation of daily returns: High daily volatility — frequent large price swings.
What were the best and worst single trading days for Ulta Beauty (ULTA)?
Largest single-day gain: +23.98%. Largest single-day loss: 29.55%. Tables on this page list the top record green and red days.
What counts as an "extreme" daily move for Ulta Beauty (ULTA)?
We treat a day as extreme if the absolute dividend-adjusted daily return exceeds 3%. About 15.7% of trading days for Ulta Beauty (ULTA) were extreme (392 up, 340 down).
Data & methodology
How are green, red, and flat days defined?
We use dividend-adjusted (or close-to-close for non-equity) daily returns. Green: return ≥ +0.01%. Red: return ≤ −0.01%. Flat: between those bounds.
How is the current streak calculated?
We count consecutive green or consecutive red days using the same thresholds. If the most recent session is flat, we skip trailing flat days and measure from the last non-flat close.
What does “vs S&P 500” mean?
On sessions where the S&P 500 (^GSPC) was green, we report how often this stock was also green. Shown only for USD equities when benchmark data exists and the symbol is not the index itself.
Where does the archetype come from?
Sample standard deviation of daily returns: low → Steady, high → Explosive, otherwise Balanced. Labels describe typical daily volatility, not quality of the investment.
Explore more
ULTA Overview
Company profile, financial tools, and key metrics
ULTA Revenue Counter
Earns $392.97 every second. See per minute, hour, and day.
ULTA Earnings Counter
Earns $36.58 per second net profit. See per minute, hour, and day.
ULTA Economic Scale
Exceeds Somalia, Fed. Rep.'s GDP. Compare with world economies.
ULTA What If Invested
What if you had invested $1,000? See historical returns from any date.
ULTA How It Makes Money
Discover visual breakdown of $12.39B in revenue — where it comes from and where it goes.
ULTA Stock Seasonality
Best and worst months to invest. Historical monthly returns heatmap.
ULTA Price Target Scenarios
Model bear, base, and bull cases with EPS growth and exit P/E — pre-filled from analysts and history.
ULTA Buybacks
3.79% TTM buyback yield. Shareholder yield & SBC comparison.
ULTA Dividend Profile
Yield: 0.20%. See full history.
ULTA Dividend Calculator
How much dividend income would $1,000 have earned? Calculate from any date.
ULTA Dividend Forecast
Project future income with DRIP, growth assumptions, and optional monthly contributions.
ULTA Dividend Capture
Historical pre-ex touch stats, gap distribution, after-tax calculator, and a backtest simulator (limit-order vs MOC exit).
ULTA Financials
Revenue, EPS, EBITDA, market cap, debt and balance sheet history with annual and quarterly data.