Ulta Beauty (ULTA) seasonality heatmap
Returns across monthly, quarterly, and yearly periods. Cell color encodes signed magnitude; the scale auto-fits each table.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | +7.0% | +5.8% | -23.7% | +2.8% | -5.3% | -8.1% | — | — | — | — | — | — |
| 2025 | -5.2% | -11.1% | +0.0% | +7.9% | +19.2% | -0.8% | +10.1% | -4.3% | +11.0% | -4.9% | +3.6% | +12.3% |
| 2024 | +2.5% | +9.3% | -4.7% | -22.6% | -2.4% | -2.3% | -5.4% | -3.3% | +10.3% | -5.2% | +4.8% | +12.5% |
| 2023 | +9.6% | +0.9% | +5.2% | +1.1% | -25.7% | +14.8% | -5.5% | -6.7% | -3.8% | -4.5% | +11.7% | +15.0% |
| 2022 | -11.8% | +3.0% | +6.3% | -0.4% | +6.6% | -8.9% | +0.9% | +8.0% | -4.4% | +4.5% | +10.8% | +0.9% |
| 2021 | -2.6% | +15.2% | -4.1% | +6.5% | +4.9% | +0.1% | -2.9% | +15.3% | -6.8% | +1.8% | +4.5% | +7.4% |
| 2020 | +5.8% | -4.0% | -31.7% | +24.0% | +12.0% | -16.6% | -5.1% | +20.3% | -3.5% | -7.7% | +33.2% | +4.3% |
| 2019 | +19.2% | +7.0% | +11.6% | +0.1% | -4.5% | +4.1% | +0.7% | -31.9% | +5.4% | -7.0% | +0.3% | +8.2% |
| 2018 | -0.7% | -8.4% | +0.5% | +22.8% | -1.6% | -5.4% | +4.7% | +6.4% | +8.5% | -2.7% | +8.5% | -17.8% |
| 2017 | +6.8% | +0.4% | +4.3% | -1.3% | +8.3% | -5.7% | -12.6% | -12.0% | +2.3% | -10.7% | +9.9% | +0.9% |
| 2016 | -2.1% | -8.8% | +17.3% | +7.5% | +11.9% | +4.6% | +7.2% | -5.4% | -3.7% | +2.3% | +6.6% | -1.8% |
| 2015 | +3.2% | +6.7% | +7.2% | +0.2% | +1.0% | +1.2% | +7.5% | -4.8% | +3.3% | +6.5% | -4.0% | +10.8% |
| 2014 | -11.2% | +4.6% | +8.6% | -10.0% | -3.2% | +7.7% | +1.0% | +5.4% | +21.4% | +2.2% | +4.7% | +1.1% |
| 2013 | -0.4% | -9.5% | -8.3% | +8.0% | +3.5% | +10.3% | +0.8% | -1.6% | +20.4% | +7.9% | -1.5% | -24.0% |
| 2012 | +17.3% | +9.3% | +12.8% | -5.1% | +1.3% | +4.5% | -9.1% | +10.7% | +2.5% | -4.3% | +8.8% | -2.0% |
| 2011 | +9.0% | +12.7% | +15.3% | +10.5% | +5.2% | +15.4% | -2.4% | -6.3% | +5.3% | +8.1% | +3.5% | -6.8% |
| 2010 | +6.8% | -5.5% | +23.4% | +2.2% | +10.7% | -7.5% | +6.8% | -10.1% | +28.6% | +5.1% | +13.9% | -2.7% |
| 2009 | -29.5% | -4.0% | +18.2% | +32.1% | -2.1% | +29.9% | +1.8% | +1.7% | +43.4% | -8.3% | +8.6% | +10.5% |
| 2008 | -11.1% | -8.1% | +0.2% | +0.8% | +0.8% | -21.1% | -16.1% | +15.3% | +22.0% | -33.6% | -18.6% | +15.4% |
| 2007 | — | — | — | — | — | — | — | — | — | — | -24.7% | -33.4% |
| Avg | +0.7% | +0.8% | +3.1% | +4.6% | +2.1% | +1.3% | -1.0% | -0.2% | +9.0% | -2.8% | +4.5% | +0.6% |
| Median | +2.5% | +0.9% | +5.2% | +2.2% | +1.3% | +0.7% | +0.7% | -2.5% | +5.4% | -3.5% | +4.8% | +1.1% |
| Last 5Y Avg | +0.4% | +1.6% | -3.4% | -2.2% | -1.5% | +0.6% | -0.6% | +1.8% | +1.2% | -1.7% | +7.1% | +9.6% |
| Std Dev (σ) | 11.4% | 8.2% | 13.8% | 12.3% | 9.4% | 12.0% | 7.1% | 12.3% | 13.5% | 9.7% | 12.0% | 13.3% |
| Consistency (μ/σ) | 0.06 | 0.10 | 0.22 | 0.37 | 0.23 | 0.11 | -0.14 | -0.01 | 0.67 | -0.29 | 0.37 | 0.04 |
| Win Rate (%) | 53% | 58% | 74% | 74% | 63% | 56% | 56% | 44% | 72% | 44% | 79% | 63% |
| Winning / Losing Months | ▲10▼9 | ▲11▼8 | ▲14▼5 | ▲14▼5 | ▲12▼7 | ▲10▼8 | ▲10▼8 | ▲8▼10 | ▲13▼5 | ▲8▼10 | ▲15▼4 | ▲12▼7 |
| Longest Win / Loss Streak | ▲3▼2 | ▲4▼3 | ▲6▼2 | ▲4▼1 | ▲4▼2 | ▲6▼2 | ▲4▼2 | ▲3▼3 | ▲8▼4 | ▲4▼4 | ▲10▼2 | ▲7▼4 |
| Best | +19.2%in January 2019 | +15.2%in February 2021 | +23.4%in March 2010 | +32.1%in April 2009 | +19.2%in May 2025 | +29.9%in June 2009 | +10.1%in July 2025 | +20.3%in August 2020 | +43.4%in September 2009 | +8.1%in October 2011 | +33.2%in November 2020 | +15.4%in December 2008 |
| Worst | -29.5%in January 2009 | -11.1%in February 2025 | -31.7%in March 2020 | -22.6%in April 2024 | -25.7%in May 2023 | -21.1%in June 2008 | -16.1%in July 2008 | -31.9%in August 2019 | -6.8%in September 2021 | -33.6%in October 2008 | -24.7%in November 2007 | -33.4%in December 2007 |
−33.6%+43.4%
2026
Jan+7.0%
Feb+5.8%
Mar-23.7%
Apr+2.8%
May-5.3%
Jun-8.1%
Jul—
Aug—
Sep—
Oct—
Nov—
Dec—
2025
Jan-5.2%
Feb-11.1%
Mar+0.0%
Apr+7.9%
May+19.2%
Jun-0.8%
Jul+10.1%
Aug-4.3%
Sep+11.0%
Oct-4.9%
Nov+3.6%
Dec+12.3%
2024
Jan+2.5%
Feb+9.3%
Mar-4.7%
Apr-22.6%
May-2.4%
Jun-2.3%
Jul-5.4%
Aug-3.3%
Sep+10.3%
Oct-5.2%
Nov+4.8%
Dec+12.5%
2023
Jan+9.6%
Feb+0.9%
Mar+5.2%
Apr+1.1%
May-25.7%
Jun+14.8%
Jul-5.5%
Aug-6.7%
Sep-3.8%
Oct-4.5%
Nov+11.7%
Dec+15.0%
2022
Jan-11.8%
Feb+3.0%
Mar+6.3%
Apr-0.4%
May+6.6%
Jun-8.9%
Jul+0.9%
Aug+8.0%
Sep-4.4%
Oct+4.5%
Nov+10.8%
Dec+0.9%
2021
Jan-2.6%
Feb+15.2%
Mar-4.1%
Apr+6.5%
May+4.9%
Jun+0.1%
Jul-2.9%
Aug+15.3%
Sep-6.8%
Oct+1.8%
Nov+4.5%
Dec+7.4%
2020
Jan+5.8%
Feb-4.0%
Mar-31.7%
Apr+24.0%
May+12.0%
Jun-16.6%
Jul-5.1%
Aug+20.3%
Sep-3.5%
Oct-7.7%
Nov+33.2%
Dec+4.3%
2019
Jan+19.2%
Feb+7.0%
Mar+11.6%
Apr+0.1%
May-4.5%
Jun+4.1%
Jul+0.7%
Aug-31.9%
Sep+5.4%
Oct-7.0%
Nov+0.3%
Dec+8.2%
2018
Jan-0.7%
Feb-8.4%
Mar+0.5%
Apr+22.8%
May-1.6%
Jun-5.4%
Jul+4.7%
Aug+6.4%
Sep+8.5%
Oct-2.7%
Nov+8.5%
Dec-17.8%
2017
Jan+6.8%
Feb+0.4%
Mar+4.3%
Apr-1.3%
May+8.3%
Jun-5.7%
Jul-12.6%
Aug-12.0%
Sep+2.3%
Oct-10.7%
Nov+9.9%
Dec+0.9%
2016
Jan-2.1%
Feb-8.8%
Mar+17.3%
Apr+7.5%
May+11.9%
Jun+4.6%
Jul+7.2%
Aug-5.4%
Sep-3.7%
Oct+2.3%
Nov+6.6%
Dec-1.8%
2015
Jan+3.2%
Feb+6.7%
Mar+7.2%
Apr+0.2%
May+1.0%
Jun+1.2%
Jul+7.5%
Aug-4.8%
Sep+3.3%
Oct+6.5%
Nov-4.0%
Dec+10.8%
2014
Jan-11.2%
Feb+4.6%
Mar+8.6%
Apr-10.0%
May-3.2%
Jun+7.7%
Jul+1.0%
Aug+5.4%
Sep+21.4%
Oct+2.2%
Nov+4.7%
Dec+1.1%
2013
Jan-0.4%
Feb-9.5%
Mar-8.3%
Apr+8.0%
May+3.5%
Jun+10.3%
Jul+0.8%
Aug-1.6%
Sep+20.4%
Oct+7.9%
Nov-1.5%
Dec-24.0%
2012
Jan+17.3%
Feb+9.3%
Mar+12.8%
Apr-5.1%
May+1.3%
Jun+4.5%
Jul-9.1%
Aug+10.7%
Sep+2.5%
Oct-4.3%
Nov+8.8%
Dec-2.0%
2011
Jan+9.0%
Feb+12.7%
Mar+15.3%
Apr+10.5%
May+5.2%
Jun+15.4%
Jul-2.4%
Aug-6.3%
Sep+5.3%
Oct+8.1%
Nov+3.5%
Dec-6.8%
2010
Jan+6.8%
Feb-5.5%
Mar+23.4%
Apr+2.2%
May+10.7%
Jun-7.5%
Jul+6.8%
Aug-10.1%
Sep+28.6%
Oct+5.1%
Nov+13.9%
Dec-2.7%
2009
Jan-29.5%
Feb-4.0%
Mar+18.2%
Apr+32.1%
May-2.1%
Jun+29.9%
Jul+1.8%
Aug+1.7%
Sep+43.4%
Oct-8.3%
Nov+8.6%
Dec+10.5%
2008
Jan-11.1%
Feb-8.1%
Mar+0.2%
Apr+0.8%
May+0.8%
Jun-21.1%
Jul-16.1%
Aug+15.3%
Sep+22.0%
Oct-33.6%
Nov-18.6%
Dec+15.4%
2007
Jan—
Feb—
Mar—
Apr—
May—
Jun—
Jul—
Aug—
Sep—
Oct—
Nov-24.7%
Dec-33.4%
Avg
Jan+0.7%
Feb+0.8%
Mar+3.1%
Apr+4.6%
May+2.1%
Jun+1.3%
Jul-1.0%
Aug-0.2%
Sep+9.0%
Oct-2.8%
Nov+4.5%
Dec+0.6%
Median
Jan+2.5%
Feb+0.9%
Mar+5.2%
Apr+2.2%
May+1.3%
Jun+0.7%
Jul+0.7%
Aug-2.5%
Sep+5.4%
Oct-3.5%
Nov+4.8%
Dec+1.1%
Last 5Y Avg
Jan+0.4%
Feb+1.6%
Mar-3.4%
Apr-2.2%
May-1.5%
Jun+0.6%
Jul-0.6%
Aug+1.8%
Sep+1.2%
Oct-1.7%
Nov+7.1%
Dec+9.6%
Std Dev (σ)
Jan11.4%
Feb8.2%
Mar13.8%
Apr12.3%
May9.4%
Jun12.0%
Jul7.1%
Aug12.3%
Sep13.5%
Oct9.7%
Nov12.0%
Dec13.3%
Consistency (μ/σ)
Jan0.06
Feb0.10
Mar0.22
Apr0.37
May0.23
Jun0.11
Jul-0.14
Aug-0.01
Sep0.67
Oct-0.29
Nov0.37
Dec0.04
Win Rate (%)
Jan53%
Feb58%
Mar74%
Apr74%
May63%
Jun56%
Jul56%
Aug44%
Sep72%
Oct44%
Nov79%
Dec63%
Winning / Losing Months
Jan▲10▼9
Feb▲11▼8
Mar▲14▼5
Apr▲14▼5
May▲12▼7
Jun▲10▼8
Jul▲10▼8
Aug▲8▼10
Sep▲13▼5
Oct▲8▼10
Nov▲15▼4
Dec▲12▼7
Longest Win / Loss Streak
Jan▲3▼2
Feb▲4▼3
Mar▲6▼2
Apr▲4▼1
May▲4▼2
Jun▲6▼2
Jul▲4▼2
Aug▲3▼3
Sep▲8▼4
Oct▲4▼4
Nov▲10▼2
Dec▲7▼4
Best
Jan+19.2%2019
Feb+15.2%2021
Mar+23.4%2010
Apr+32.1%2009
May+19.2%2025
Jun+29.9%2009
Jul+10.1%2025
Aug+20.3%2020
Sep+43.4%2009
Oct+8.1%2011
Nov+33.2%2020
Dec+15.4%2008
Worst
Jan-29.5%2009
Feb-11.1%2025
Mar-31.7%2020
Apr-22.6%2024
May-25.7%2023
Jun-21.1%2008
Jul-16.1%2008
Aug-31.9%2019
Sep-6.8%2021
Oct-33.6%2008
Nov-24.7%2007
Dec-33.4%2007
−33.6%+43.4%
Frequently asked questions
Data & methodology
Ulta Beauty (ULTA) Key Financials
Charts, filings, and peer comparison for every metric
Income Statement
Balance Sheet
Explore more
Deep-dives across the income statement, cash flow, capital return, and valuation
Overview
Income Statement