How does Monster Beverage (MNST) make money?

Monster Beverage (MNST) generates revenue primarily from Monster Energy Drinks, which accounted for 92.8% of total revenue in TTM through Q1 2026. The company reported $8.79B in revenue and converted 23.1% of it into net profit, equivalent to roughly $2.03B in net income — what's left after the cost of revenue, operating expenses, interest, and income taxes.

What is the gross profit margin of Monster Beverage (MNST)?

Monster Beverage (MNST) reported a gross profit margin of 55.5% in TTM through Q1 2026, equivalent to $4.88B in gross profit on $8.79B in revenue. Gross margin measures how much of each dollar of revenue remains after the direct cost of producing or delivering the product — a higher figure typically signals pricing power, scale, or a less capital-intensive business model.

What is the operating profit margin of Monster Beverage (MNST)?

Monster Beverage (MNST) reported an operating profit margin of 29.3% in TTM through Q1 2026, equivalent to $2.58B in operating income. Operating margin captures profitability after research & development, sales & marketing, and general & administrative expenses — but before interest, taxes, and one-off items — and is the cleanest single read on the underlying business's efficiency.

What is the net profit margin of Monster Beverage (MNST)?

Monster Beverage (MNST) reported a net profit margin of 23.1% in TTM through Q1 2026, equivalent to $2.03B in net income. Net margin is the bottom-line share of revenue that survives every expense — operating costs, interest, and income taxes — and is the figure that flows directly into earnings per share.

Is Monster Beverage (MNST) profitable?

Yes. Monster Beverage (MNST) reported $2.03B in net income for TTM through Q1 2026, with a net profit margin of 23.1%. The company earned more from its operations than it paid out in costs, interest, and income taxes, leaving positive earnings on the bottom line.

How much does Monster Beverage (MNST) spend on capital expenditures?

Monster Beverage (MNST) spent $124M on capital expenditures (CapEx) during TTM through Q1 2026, roughly 1.4% of total revenue. CapEx represents long-lived investment in property, equipment, data centres, and other physical infrastructure, and is subtracted from operating cash flow to arrive at free cash flow.

How much free cash flow does Monster Beverage (MNST) generate?

Monster Beverage (MNST) generated $2.07B in free cash flow during TTM through Q1 2026, a free-cash-flow margin of 23.6%. Free cash flow is the cash left after capital expenditures and represents the discretionary pool the company can use to pay dividends, repurchase shares, repay debt, or fund acquisitions without raising external capital.

What is the effective tax rate of Monster Beverage (MNST)?

Monster Beverage (MNST) had an effective tax rate of 23.5% in TTM through Q1 2026. The effective rate is the actual share of pre-tax income paid as income taxes and can differ materially from the statutory rate due to foreign earnings mix, tax credits (such as R&D), share-based compensation deductions, and one-off discrete items.

What are the main business segments of Monster Beverage (MNST)?

Monster Beverage (MNST) reports revenue across 3 reportable product segments, led by Monster Energy Drinks at 92.8% of total revenue in TTM through Q1 2026. See the revenue-by-segment table on this page for the full breakdown and how each segment feeds into the income-statement waterfall above.

Where does Monster Beverage (MNST) generate most of its revenue?

U.s. And Canada is the largest geographic market for Monster Beverage (MNST), accounting for 59.8% of revenue in the most recent annual filing. The complete regional split — including international markets and any Rest-of-World rollup — is shown in the revenue-by-geography table on this page.

How Monster Beverage Makes Money: 2026 Visual Revenue Map

Monster Beverage (MNST) Income Statement Flow — TTM through Q1 2026

Calculated from the four most recent reported quarters, ending March 31, 2026 (reported May 8, 2026).

Monster Beverage (MNST) Revenue by Product Segment — TTM through Q1 2026

Aggregated from the four quarterly disclosures behind this TTM. Minor differences vs the company's annual filing can occur if reported segments changed mid-year.

Revenue contribution by product segment for Monster Beverage (MNST), TTM through Q1 2026.
Segment	Revenue (USD)	% of total
Monster Energy Drinks	$8.16B	92.8%
Strategic Brands	$498M	5.7%
Alcohol Brands	$133M	1.5%
Total	$8.79B	100%

Monster Energy Drinks$8.16B
Strategic Brands$498M
Alcohol Brands$133M
Total$8.79B

Monster Beverage (MNST) Revenue by Geography — TTM through Q1 2026

Aggregated from the four quarterly disclosures behind this TTM. Minor differences vs the company's annual filing can occur if reported regions changed mid-year.

Revenue contribution by geographic region for Monster Beverage (MNST), TTM through Q1 2026
Region	Revenue (USD)	% of total
U.s. And Canada	$5.25B	59.8%
E M E A	$2.1B	23.9%
Latin America And Caribbean	$756M	8.6%
Asia Pacific	$681M	7.8%
Total	$8.79B	100%

U.s. And Canada
E M E A
Latin America And Caribbean
Asia Pacific
Total

Revenue Breakdown — TTM through Q1 2026

In TTM through Q1 2026, Monster Beverage (MNST) reports revenue across 3 reportable product segments; the largest segment was Monster Energy Drinks at 92.8%, followed by Strategic Brands (5.7%) and Alcohol Brands (1.5%). Geographically, U.s. And Canada accounted for 59.8% of revenue, followed by E M E A (23.9%) and Latin America And Caribbean (8.6%).

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