Question 1

What is ServiceNow's P/S ratio?

Accepted Answer

ServiceNow (NOW) P/S ratio is 8.4× as of June 5, 2026. The ratio is calculated by dividing market capitalisation by trailing twelve-month revenue, using USD-normalised financials (IAS 21 exchange-rate translation for non-USD reporters).

Question 2

How is the P/S ratio calculated?

Accepted Answer

P/S = Market Capitalisation ÷ Trailing Twelve-Month (TTM) Revenue, or equivalently Share Price ÷ TTM Revenue Per Share. All inputs are sourced from audited GAAP/IFRS filings and translated to USD using period-end exchange rates so the multiple is comparable across companies and currencies.

Question 3

What is the P/S ratio?

Accepted Answer

The price-to-sales (P/S) ratio compares a company's market capitalisation to its trailing twelve-month (TTM) revenue. It is calculated as market cap ÷ TTM revenue (equivalent to share price ÷ TTM revenue per share). Because the denominator (revenue) cannot be negative, P/S is widely used to value unprofitable or pre-profit companies and to make cross-sector comparisons.

Question 4

What is a good P/S ratio for ServiceNow?

Accepted Answer

A "good" P/S depends heavily on profit margin and growth: software and other high-margin businesses often command 5–15× sales, while low-margin retailers and commodity producers typically trade below 1×. Compare against sector peers rather than absolute thresholds. For ServiceNow specifically, the relevant sector benchmark is the current sector median of 5.7×.

Question 5

Is ServiceNow's P/S ratio high or low?

Accepted Answer

ServiceNow's P/S ratio of 8.4× is below its own 5-year average of 15.7× and above the sector median of 5.7×. That places the current reading at the 5th percentile of its 10-year history. A higher multiple usually reflects stronger expected growth, lower perceived risk, or higher returns on capital; a lower multiple reflects the opposite.

Question 6

What is ServiceNow's historical P/S ratio range?

Accepted Answer

In the available daily series, ServiceNow (NOW) P/S ratio has ranged from a low of 6.3× in 2026 to a high of 31.9× in 2011. The 5-year average is 15.7× and the 5-year median is 15.6×.

Question 7

What was ServiceNow's P/S ratio in 2025?

Accepted Answer

ServiceNow (NOW) P/S ratio at the end of 2025 was 12.0×. Annual values reflect the multiple on the last trading day of each calendar year, using the trailing twelve-month revenue figure available at that date.

Question 8

Why does ServiceNow's P/S ratio change over time?

Accepted Answer

Valuation multiples move with two inputs: the numerator (market capitalisation, which tracks the share price) and the denominator (revenue). Share-price changes — driven by interest rates, earnings expectations, risk appetite, and broader market sentiment — typically dominate short-term moves, while changes in the underlying fundamental drive the longer-term trend. As a result, the ratio can rise during stock-price rallies even if the business itself has not become more valuable, and fall during sell-offs even when fundamentals are improving.


2025	$159.16B	$13.28B	12.0×	-7.9×	Dec 31, 2025
2024	$218.20B	$10.98B	19.9×	+3.7×	Dec 31, 2024
2023	$144.83B	$8.97B	16.1×	+5.3×	Dec 31, 2023
2022	$78.81B	$7.25B	10.9×	-11.0×	Dec 31, 2022
2021	$129.17B	$5.89B	21.9×	-1.9×	Dec 31, 2021
2020	$107.59B	$4.52B	23.8×	+8.4×	Dec 31, 2020
2019	$53.37B	$3.46B	15.4×	+3.2×	Dec 31, 2019
2018	$32.01B	$2.61B	12.3×	+0.9×	Dec 31, 2018
2017	$21.99B	$1.93B	11.4×	+2.5×	Dec 31, 2017
2016	$12.40B	$1.39B	8.9×	-4.8×	Dec 31, 2016
2015	$13.82B	$1.01B	13.7×	-1.0×	Dec 31, 2015
2014	$10.09B	$682.56M	14.8×	-3.6×	Dec 31, 2014
2013	$7.81B	$424.65M	18.4×	+3.1×	Dec 31, 2013
2012	$3.73B	$243.71M	15.3×	-2.2×	Dec 31, 2012
2011	$2.62B	$149.47M	17.5×	—	Dec 31, 2011


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P/S Ratio for ServiceNow (NOW)

P/S Ratio daily chart for ServiceNow (NOW)

Historical P/S Ratio for ServiceNow (NOW) from 2011 to 2025

About P/S Ratio at ServiceNow (NOW)

ServiceNow P/S Ratio by Year

ServiceNow P/S Ratio 2025: 12.0×

ServiceNow P/S Ratio 2024: 19.9×

ServiceNow P/S Ratio 2023: 16.1×

ServiceNow P/S Ratio 2022: 10.9×

ServiceNow P/S Ratio 2021: 21.9×

Sector peers by P/S Ratio — chart

Sector peers by P/S Ratio — table

Frequently asked questions

ServiceNow (NOW) Key Financials

P/S Ratio daily chart for ServiceNow (NOW)

Historical P/S Ratio for ServiceNow (NOW) from 2011 to 2025

About P/S Ratio at ServiceNow (NOW)

ServiceNow P/S Ratio by Year

ServiceNow P/S Ratio 2025: 12.0×

ServiceNow P/S Ratio 2024: 19.9×

ServiceNow P/S Ratio 2023: 16.1×

ServiceNow P/S Ratio 2022: 10.9×

ServiceNow P/S Ratio 2021: 21.9×

Sector peers by P/S Ratio — chart

Sector peers by P/S Ratio — table

Frequently asked questions

+What is ServiceNow's P/S ratio?

+How is the P/S ratio calculated?

+What is the P/S ratio?

+What is a good P/S ratio for ServiceNow?

+Is ServiceNow's P/S ratio high or low?

+What is ServiceNow's historical P/S ratio range?

+What was ServiceNow's P/S ratio in 2025?

+Why does ServiceNow's P/S ratio change over time?

ServiceNow (NOW) Key Financials