TTM
12.6%
YoY change
+0.19pp
Trough year (2007)
-194.7%
Peak year (2023)
19.3%
Latest annual
13.2%
Net Profit Margin history chart for ServiceNow (NOW) from 2007 to 2025
Latest: 13.2%
Net Profit Margin change chart for ServiceNow (NOW) from 2007 to 2025
Latest: +0.19pp
Net Profit Margin history table for ServiceNow (NOW) from 2007 to 2025
| 2025 | 13.2% | +0.19pp | ||
| 2024 | 13.0% | -6.32pp | ||
| 2023 | 19.3% | +14.81pp | ||
| 2022 | 4.5% | +0.58pp | ||
| 2021 | 3.9% | +1.27pp | ||
| 2020 | 2.6% | -15.48pp | ||
| 2019 | 18.1% | +19.13pp | ||
| 2018 | -1.0% | +6.69pp | ||
| 2017 | -7.7% | +24.78pp | ||
| 2016 | -32.5% | -12.76pp | ||
| 2015 | -19.7% | +6.55pp | ||
| 2014 | -26.3% | -8.92pp | ||
| 2013 | -17.4% | -2.03pp | ||
| 2012 | -15.3% | -25.94pp | ||
| 2011 | 10.6% | +79.17pp | ||
| 2010 | -68.6% | -37.99pp | ||
| 2009 | -30.6% | +36.48pp | ||
| 2008 | -67.0% | +127.69pp | ||
| 2007 | -194.7% | — |
- 202513.2%+0.19pp
- 202413.0%-6.32pp
- 202319.3%+14.81pp
- 20224.5%+0.58pp
- 20213.9%+1.27pp
- 20202.6%-15.48pp
- 201918.1%+19.13pp
- 2018-1.0%+6.69pp
- 2017-7.7%+24.78pp
- 2016-32.5%-12.76pp
- 2015-19.7%+6.55pp
- 2014-26.3%-8.92pp
- 2013-17.4%-2.03pp
- 2012-15.3%-25.94pp
- 201110.6%+79.17pp
- 2010-68.6%-37.99pp
- 2009-30.6%+36.48pp
- 2008-67.0%+127.69pp
- 2007-194.7%—
Net Profit Margin values are taken from ServiceNow's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About Net Profit Margin at ServiceNow (NOW)
According to ServiceNow's latest reported financial statements, the company's latest reported net margin is 12.6%. Net profit margin is net income divided by revenue — the bottom-line share of each sales dollar that remains after all costs, including operating expenses, interest, and taxes. It is the most comprehensive profitability ratio, though it can swing on one-off items, so read it alongside the multi-year trend below.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
ServiceNow (NOW) most recent annual net margin stands at 13.16% (2025) – expanded 0.2 percentage points year-over-year.
The highest annual net margin of 19.30% was reported in 2023. The lowest in the available history was -194.74% in 2007.
ServiceNow Net Profit Margin by Year
ServiceNow Net Profit Margin 2025: 13.2%
ServiceNow net margin in 2025 was 13.16%, expanded 0.2 percentage points from 2024.
ServiceNow Net Profit Margin 2024: 13.0%
2024's net margin for ServiceNow came in at 12.97%, contracted 6.3 percentage points from 2023.
ServiceNow Net Profit Margin 2023: 19.3%
ServiceNow posted net margin of 19.30% in 2023, expanded 14.8 percentage points from 2022. This figure represents the highest annual value in the available history.
ServiceNow Net Profit Margin 2022: 4.5%
In 2022, ServiceNow reported net margin of 4.49%, expanded 0.6 percentage points from 2021.
ServiceNow Net Profit Margin 2021: 3.9%
ServiceNow net margin in 2021 was 3.90%.
See more financial history for ServiceNow (NOW).
Sector peers by Net Profit Margin
Technology peers of ServiceNow (NOW), ranked by their latest net margin
| 63.0% | |
| 47.0% | |
| 41.5% | |
| 39.3% | |
| 38.8% | |
| 29.7% | |
| 27.2% | |
| 13.4% |
- 63.0%
- 47.0%
- 39.3%
- 38.8%
- 29.7%
- 27.2%
- 13.4%
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