TTM
21.9%
YoY change
+2.32pp
Trough year (2007)
-200.0%
Peak year (2025)
22.6%
Latest annual
22.6%
EBITDA Margin history chart for ServiceNow (NOW) from 2007 to 2025
Latest: 22.6%
EBITDA Margin change chart for ServiceNow (NOW) from 2007 to 2025
Latest: +2.32pp
EBITDA Margin history table for ServiceNow (NOW) from 2007 to 2025
| 2025 | 22.6% | +2.32pp | ||
| 2024 | 20.3% | +2.50pp | ||
| 2023 | 17.8% | +7.17pp | ||
| 2022 | 10.6% | -1.76pp | ||
| 2021 | 12.4% | +2.34pp | ||
| 2020 | 10.0% | +1.27pp | ||
| 2019 | 8.8% | +2.55pp | ||
| 2018 | 6.2% | +3.65pp | ||
| 2017 | 2.6% | +26.56pp | ||
| 2016 | -24.0% | -13.90pp | ||
| 2015 | -10.1% | +5.20pp | ||
| 2014 | -15.3% | -4.07pp | ||
| 2013 | -11.2% | -2.00pp | ||
| 2012 | -9.2% | -21.56pp | ||
| 2011 | 12.3% | +76.56pp | ||
| 2010 | -64.2% | +86.32pp | ||
| 2009 | -150.5% | -83.50pp | ||
| 2008 | -67.0% | +132.95pp | ||
| 2007 | -200.0% | — |
- 202522.6%+2.32pp
- 202420.3%+2.50pp
- 202317.8%+7.17pp
- 202210.6%-1.76pp
- 202112.4%+2.34pp
- 202010.0%+1.27pp
- 20198.8%+2.55pp
- 20186.2%+3.65pp
- 20172.6%+26.56pp
- 2016-24.0%-13.90pp
- 2015-10.1%+5.20pp
- 2014-15.3%-4.07pp
- 2013-11.2%-2.00pp
- 2012-9.2%-21.56pp
- 201112.3%+76.56pp
- 2010-64.2%+86.32pp
- 2009-150.5%-83.50pp
- 2008-67.0%+132.95pp
- 2007-200.0%—
EBITDA Margin values are taken from ServiceNow's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About EBITDA Margin at ServiceNow (NOW)
According to ServiceNow's latest reported financial statements, the company's latest reported EBITDA margin is 21.9%. EBITDA margin is EBITDA divided by revenue — earnings before interest, taxes, depreciation, and amortization as a percentage of sales. By stripping out non-cash charges and capital-structure effects, it approximates operating cash profitability and is widely used to compare companies with different asset bases and leverage.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
The 2025 reading of ServiceNow (NOW) EBITDA margin is 22.59% – expanded 2.3 percentage points year-over-year.
22.59% stands as the all-time-high annual EBITDA margin, posted in 2025, against a low of -200.00% during 2007.
ServiceNow EBITDA Margin by Year
ServiceNow EBITDA Margin 2025: 22.6%
ServiceNow posted EBITDA margin of 22.59% in 2025, expanded 2.3 percentage points from 2024. This figure represents the highest annual value in the available history.
ServiceNow EBITDA Margin 2024: 20.3%
In 2024, ServiceNow reported EBITDA margin of 20.27%, expanded 2.5 percentage points from 2023.
ServiceNow EBITDA Margin 2023: 17.8%
ServiceNow EBITDA margin in 2023 was 17.77%, expanded 7.2 percentage points from 2022.
ServiceNow EBITDA Margin 2022: 10.6%
2022's EBITDA margin for ServiceNow came in at 10.60%, contracted 1.8 percentage points from 2021.
ServiceNow EBITDA Margin 2021: 12.4%
ServiceNow EBITDA margin in 2021 was 12.36%.
See more financial history for ServiceNow (NOW).
Sector peers by EBITDA Margin
Technology peers of ServiceNow (NOW), ranked by their latest EBITDA margin
| 76.0% | |
| 76.0% | |
| 63.9% | |
| 63.1% | |
| 55.3% | |
| 38.6% | |
| 35.5% | |
| 21.6% |
- 76.0%
- 76.0%
- 63.1%
- 55.3%
- 38.6%
- 35.5%
- 21.6%
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