TTM
76.6%
YoY change
−1.64pp
Trough year (2008)
47.7%
Peak year (2024)
79.2%
Latest annual
77.5%
Gross Margin history chart for ServiceNow (NOW) from 2007 to 2025
Latest: 77.5%
Gross Margin change chart for ServiceNow (NOW) from 2007 to 2025
Latest: −1.64pp
Gross Margin history table for ServiceNow (NOW) from 2007 to 2025
| 2025 | 77.5% | -1.64pp | ||
| 2024 | 79.2% | +0.59pp | ||
| 2023 | 78.6% | +0.30pp | ||
| 2022 | 78.3% | +1.24pp | ||
| 2021 | 77.1% | -1.11pp | ||
| 2020 | 78.2% | +1.18pp | ||
| 2019 | 77.0% | +0.85pp | ||
| 2018 | 76.1% | +1.99pp | ||
| 2017 | 74.1% | +2.82pp | ||
| 2016 | 71.3% | +4.09pp | ||
| 2015 | 67.2% | +3.69pp | ||
| 2014 | 63.6% | +0.11pp | ||
| 2013 | 63.4% | +6.12pp | ||
| 2012 | 57.3% | -8.59pp | ||
| 2011 | 65.9% | +3.28pp | ||
| 2010 | 62.6% | +3.57pp | ||
| 2009 | 59.1% | +11.34pp | ||
| 2008 | 47.7% | -15.43pp | ||
| 2007 | 63.2% | — |
- 202577.5%-1.64pp
- 202479.2%+0.59pp
- 202378.6%+0.30pp
- 202278.3%+1.24pp
- 202177.1%-1.11pp
- 202078.2%+1.18pp
- 201977.0%+0.85pp
- 201876.1%+1.99pp
- 201774.1%+2.82pp
- 201671.3%+4.09pp
- 201567.2%+3.69pp
- 201463.6%+0.11pp
- 201363.4%+6.12pp
- 201257.3%-8.59pp
- 201165.9%+3.28pp
- 201062.6%+3.57pp
- 200959.1%+11.34pp
- 200847.7%-15.43pp
- 200763.2%—
Gross Margin values are taken from ServiceNow's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About Gross Margin at ServiceNow (NOW)
According to ServiceNow's latest reported financial statements, the company's latest reported gross margin is 76.6%. Gross margin is gross profit divided by revenue, expressed as a percentage. It shows how much of each sales dollar survives the direct cost of goods sold — before operating expenses, interest, and taxes. A higher gross margin generally signals pricing power and production efficiency. Margins are most meaningful compared against sector peers and a company's own history.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
As of the 2025 fiscal year, ServiceNow (NOW) reported gross margin of 77.53% – contracted 1.6 percentage points year-over-year.
2024 marks the peak gross margin at 79.18%, with the historical low of 47.73% recorded in 2008.
ServiceNow Gross Margin by Year
ServiceNow Gross Margin 2025: 77.5%
In 2025, ServiceNow reported gross margin of 77.53%, contracted 1.6 percentage points from 2024.
ServiceNow Gross Margin 2024: 79.2%
ServiceNow gross margin in 2024 was 79.18%, expanded 0.6 percentage points from 2023. This figure represents the highest annual value in the available history.
ServiceNow Gross Margin 2023: 78.6%
2023's gross margin for ServiceNow came in at 78.59%, expanded 0.3 percentage points from 2022.
ServiceNow Gross Margin 2022: 78.3%
ServiceNow posted gross margin of 78.29% in 2022, expanded 1.2 percentage points from 2021.
ServiceNow Gross Margin 2021: 77.1%
ServiceNow gross margin in 2021 was 77.05%.
See more financial history for ServiceNow (NOW).
Sector peers by Gross Margin
Technology peers of ServiceNow (NOW), ranked by their latest gross margin
| 74.1% | |
| 68.3% | |
| 67.0% | |
| 61.8% | |
| 58.4% | |
| 52.6% | |
| 50.3% | |
| 47.9% |
- 74.1%
- 68.3%
- 67.0%
- 61.8%
- 52.6%
- 50.3%
- 47.9%
Frequently asked questions
ServiceNow (NOW) Key Financials
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