Fair value (multi-method)
Four independent methods triangulate what PRU is worth. The headline is the Forward-DCF intrinsic value at a normalized growth rate; the margin of safety compares it to the current price.
Estimated fair value (Forward DCF)
$132.31
Method range
$59.60 – $140.57
median $117.54
Valuation methods
Each method’s implied fair value per share and its upside versus the current price. Missing methods (no analyst coverage, negative earnings, etc.) are shown as “—”.
| Method | Fair value | Upside vs price |
|---|---|---|
| Forward DCF | $132.31 | +11.32% |
| Exit multiple | $140.57 | +18.28% |
| Analyst target | $102.78 | -13.52% |
| Graham number | $59.60 | -49.85% |
- Forward DCF$132.31
- Exit multiple$140.57
- Analyst target$102.78
- Graham number$59.60
Stock price
$118.85
FCF / share (TTM)
$2.90
3Y FCF CAGR
-9.8%
Fair value @ hist. growth
$19.02
This analysis is for informational purposes only and is not financial advice. Scenario prices and DCF-style figures depend on your assumptions and data from public filings and estimates. They are not forecasts of future returns.
Implied FCF growth
14.8%
per year over your projection horizon
Margin of safety -524.9% vs hist-growth DCF
Historical 3Y CAGR
-9.8%
Your model implies
14.8%
Analyst consensus is EPS-only — no comparable FCF / share estimate to show on this basis.
Model inputs
Move sliders to test how the reverse DCF reacts. Historical-growth markers show where the company has actually grown over the last cycle.
Undiscounted FCF per share over 10 years at -10% annual growth.
Sensitivity — implied growth vs your assumptions
Each cell shows the per-share growth rate the market would need to justify the current price at that combination of discount rate (rows) and terminal growth (columns). Your selected inputs are highlighted.
| Row axis: discount rate. Column axis: terminal growth.Terminal g →↓ Discount | 1.5% | 2.0% | 2.5% | 3.0% | 3.5% |
|---|---|---|---|---|---|
| 6.9% | 11.3% | 10.4% | 9.4% | 8.3% | 7.0% |
| 7.9% | 13.9% | 13.1% | 12.3% | 11.3% | 10.3% |
| 8.9% | 16.2% | 15.5% | 14.8% | 14.1% | 13.2% |
| 9.9% | 18.4% | 17.8% | 17.2% | 16.5% | 15.8% |
| 10.9% | 20.4% | 19.9% | 19.4% | 18.8% | 18.2% |
Historical multiples
Each bar is the trailing five-year range (low left, high right). Filled portion runs from low to today; the dot marks today; the small tick marks the five-year median. Low, median, and high are listed under each bar.
Net debt
$3.25B
Total debt − cash
Beta
0.84
Vs market benchmark
Frequently asked questions
Prudential Financial (PRU) Key Financials
Charts, filings, and peer comparison for every metric
Explore more
Deep-dives across the income statement, cash flow, capital return, and valuation
How this company returns cash to shareholders — buybacks, dividends, and stock splits.