Fair value (multi-method)
Four independent methods triangulate what PRU is worth. The headline is the Forward-DCF intrinsic value at a normalized growth rate; the margin of safety compares it to the current price.
Estimated fair value (Forward DCF)
$133.21
Method range
$59.60 – $140.05
median $117.29
Valuation methods
Each method’s implied fair value per share and its upside versus the current price. Missing methods (no analyst coverage, negative earnings, etc.) are shown as “—”.
| Method | Fair value | Upside vs price |
|---|---|---|
| Forward DCF | $133.21 | +27.33% |
| Exit multiple | $140.05 | +33.86% |
| Analyst target | $101.38 | -3.10% |
| Graham number | $59.60 | -43.03% |
- Forward DCF$133.21
- Exit multiple$140.05
- Analyst target$101.38
- Graham number$59.60
Stock price
$104.62
FCF / share (TTM)
$2.90
3Y FCF CAGR
-9.8%
Fair value @ hist. growth
$19.12
This analysis is for informational purposes only and is not financial advice. Scenario prices and DCF-style figures depend on your assumptions and data from public filings and estimates. They are not forecasts of future returns.
Implied FCF growth
13.0%
per year over your projection horizon
Margin of safety -447.2% vs hist-growth DCF
Historical 3Y CAGR
-9.8%
Your model implies
13.0%
Analyst consensus is EPS-only — no comparable FCF / share estimate to show on this basis.
Model inputs
Move sliders to test how the reverse DCF reacts. Historical-growth markers show where the company has actually grown over the last cycle.
Undiscounted FCF per share over 10 years at -10% annual growth.
Sensitivity — implied growth vs your assumptions
Each cell shows the per-share growth rate the market would need to justify the current price at that combination of discount rate (rows) and terminal growth (columns). Your selected inputs are highlighted.
| Row axis: discount rate. Column axis: terminal growth.Terminal g →↓ Discount | 1.5% | 2.0% | 2.5% | 3.0% | 3.5% |
|---|---|---|---|---|---|
| 6.8% | 9.6% | 8.7% | 7.7% | 6.5% | 5.3% |
| 7.8% | 12.1% | 11.3% | 10.5% | 9.6% | 8.6% |
| 8.8% | 14.4% | 13.7% | 13.0% | 12.3% | 11.4% |
| 9.8% | 16.5% | 16.0% | 15.4% | 14.7% | 14.0% |
| 10.8% | 18.5% | 18.0% | 17.5% | 16.9% | 16.3% |
Historical multiples
Each bar is the trailing five-year range (low left, high right). Filled portion runs from low to today; the dot marks today; the small tick marks the five-year median. Low, median, and high are listed under each bar.
Net debt
$3.2B
Total debt − cash
Beta
0.85
Vs market benchmark
Frequently asked questions
Prudential Financial (PRU) Key Financials
Charts, filings, and peer comparison for every metric
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