Starbucks (SBUX) seasonality heatmap
Returns across monthly, quarterly, and yearly periods. Cell color encodes signed magnitude; the scale auto-fits each table.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | +9.2% | +7.3% | -8.6% | +17.6% | -5.9% | +3.9% | — | — | — | — | — | — |
| 2025 | +18.0% | +8.1% | -15.3% | -18.4% | +5.6% | +9.2% | -2.7% | -0.4% | -4.1% | -4.4% | +8.5% | -3.3% |
| 2024 | -3.1% | +2.6% | -3.7% | -3.2% | -8.7% | -3.0% | +0.1% | +22.1% | +3.1% | +0.2% | +5.5% | -10.9% |
| 2023 | +10.0% | -6.0% | +2.0% | +9.8% | -14.1% | +1.5% | +2.5% | -3.6% | -6.3% | +1.1% | +8.2% | -3.3% |
| 2022 | -16.0% | -6.2% | -0.9% | -18.0% | +5.9% | -2.7% | +11.0% | -0.3% | +0.2% | +2.8% | +18.7% | -2.9% |
| 2021 | -9.5% | +12.1% | +1.1% | +4.8% | -0.1% | -1.8% | +8.6% | -2.9% | -6.1% | -3.8% | +3.8% | +6.7% |
| 2020 | -3.5% | -7.1% | -16.2% | +16.7% | +2.2% | -5.6% | +4.0% | +11.0% | +1.7% | +1.2% | +13.2% | +9.1% |
| 2019 | +5.8% | +3.6% | +5.8% | +4.5% | -1.6% | +10.2% | +13.0% | +2.4% | -8.4% | -4.4% | +1.5% | +2.9% |
| 2018 | -1.1% | +1.1% | +1.4% | -0.5% | -1.1% | -13.8% | +7.3% | +2.7% | +6.3% | +2.5% | +15.1% | -3.5% |
| 2017 | -0.5% | +3.4% | +2.7% | +2.9% | +6.3% | -8.3% | -7.4% | +2.1% | -2.1% | +2.1% | +6.0% | -0.7% |
| 2016 | +1.2% | -3.9% | +2.6% | -5.8% | -2.1% | +4.1% | +1.6% | -2.8% | -3.7% | -2.0% | +9.7% | -4.2% |
| 2015 | +6.7% | +7.2% | +1.3% | +4.7% | +5.1% | +3.2% | +8.0% | -5.3% | +3.9% | +10.1% | -1.6% | -2.2% |
| 2014 | -9.3% | +0.2% | +3.4% | -3.8% | +4.1% | +5.7% | +0.4% | +0.5% | -3.0% | +0.1% | +7.9% | +1.1% |
| 2013 | +4.6% | -1.9% | +3.8% | +6.8% | +4.1% | +3.7% | +8.8% | -0.8% | +9.2% | +5.3% | +0.8% | -3.8% |
| 2012 | +4.2% | +1.7% | +15.1% | +2.7% | -4.0% | -2.9% | -15.1% | +10.0% | +2.2% | -9.5% | +13.5% | +3.4% |
| 2011 | -1.8% | +5.0% | +12.0% | -2.1% | +2.0% | +7.4% | +1.5% | -3.4% | -3.5% | +13.6% | +3.0% | +5.8% |
| 2010 | -5.5% | +5.2% | +5.9% | +7.6% | -0.3% | -6.2% | +2.3% | -7.0% | +11.1% | +11.8% | +7.6% | +5.0% |
| 2009 | -0.3% | -2.9% | +21.2% | +30.1% | -0.4% | -3.4% | +27.1% | +7.5% | +8.5% | -8.0% | +15.3% | +5.3% |
| 2008 | -7.6% | -5.0% | -2.7% | -7.2% | +12.1% | -13.5% | -6.7% | +5.9% | -4.3% | -11.8% | -31.8% | +5.7% |
| 2007 | -1.4% | -11.6% | +1.5% | -1.1% | -7.0% | -9.0% | +1.6% | +3.3% | -4.9% | +1.7% | -12.2% | -12.4% |
| 2006 | +5.7% | +14.5% | +3.6% | -0.9% | -4.4% | +5.9% | -9.4% | -9.4% | +9.7% | +10.9% | -6.5% | +0.4% |
| 2005 | -13.4% | -4.0% | -0.3% | -4.2% | +10.7% | -5.7% | +1.8% | -6.8% | +2.2% | +12.9% | +7.7% | -1.5% |
| 2004 | +10.4% | +2.2% | +1.2% | +2.8% | +4.3% | +7.0% | +8.2% | -8.0% | +5.1% | +16.4% | +6.3% | +10.8% |
| 2003 | +11.4% | +3.3% | +9.9% | -8.8% | +5.0% | -0.7% | +11.4% | +3.9% | +1.3% | +9.7% | +1.7% | +3.2% |
| 2002 | +24.9% | -3.2% | +0.5% | -1.2% | +6.1% | +2.4% | -21.0% | +2.5% | +2.7% | +15.4% | -8.6% | -6.4% |
| 2001 | +12.9% | -4.8% | -10.9% | -8.7% | +0.8% | +18.0% | -21.5% | -6.6% | -11.5% | +14.4% | +3.8% | +7.3% |
| 2000 | +32.0% | +9.8% | +27.3% | -32.5% | +12.5% | +12.4% | -1.7% | -2.3% | +9.4% | +11.6% | +1.9% | -3.1% |
| 1999 | -7.3% | +1.7% | +6.1% | +31.9% | -0.3% | +2.0% | -38.1% | -1.9% | +8.5% | +9.6% | -2.4% | -8.5% |
| 1998 | -4.5% | +7.6% | +14.8% | +6.2% | +0.0% | +11.2% | -21.8% | -24.7% | +15.1% | +19.6% | +6.5% | +21.5% |
| 1997 | +19.5% | -1.9% | -12.2% | +1.5% | +5.0% | +23.3% | +5.6% | +0.0% | +2.1% | -21.1% | +5.9% | +9.9% |
| 1996 | -19.8% | +4.8% | +32.4% | +16.7% | +0.0% | +4.0% | -7.6% | +25.6% | +0.7% | -1.3% | +6.0% | -16.9% |
| 1995 | -12.7% | -0.5% | +0.5% | -2.1% | +23.7% | +22.2% | +5.4% | +6.8% | -5.6% | +4.2% | +7.3% | -0.8% |
| 1994 | +7.9% | -3.1% | +4.8% | +22.1% | -4.2% | -11.4% | +14.9% | -2.6% | -18.4% | +17.6% | -1.2% | +2.6% |
| 1993 | +4.1% | -5.8% | +4.8% | +2.0% | +23.9% | +2.1% | -3.1% | +2.1% | +12.9% | -2.3% | -16.8% | +0.0% |
| 1992 | — | — | — | — | — | — | +19.7% | -6.6% | +21.6% | -2.5% | +28.0% | -2.0% |
| Avg | +2.1% | +1.0% | +3.4% | +2.1% | +2.5% | +2.0% | +0.3% | +0.4% | +1.6% | +3.6% | +3.9% | +0.4% |
| Median | +0.5% | +1.4% | +2.3% | +1.7% | +1.4% | +2.1% | +1.7% | -0.4% | +1.9% | +2.3% | +5.9% | -0.3% |
| Last 5Y Avg | +3.6% | +1.2% | -5.3% | -2.4% | -3.4% | +0.6% | +3.9% | +3.0% | -2.6% | -0.8% | +9.0% | -2.8% |
| Std Dev (σ) | 11.5% | 6.0% | 10.5% | 12.9% | 7.9% | 9.2% | 12.9% | 8.8% | 8.1% | 9.3% | 10.6% | 7.3% |
| Consistency (μ/σ) | 0.18 | 0.16 | 0.32 | 0.17 | 0.32 | 0.22 | 0.02 | 0.04 | 0.20 | 0.39 | 0.37 | 0.06 |
| Win Rate (%) | 50% | 56% | 74% | 53% | 53% | 58% | 65% | 44% | 62% | 68% | 76% | 47% |
| Winning / Losing Months | ▲17▼17 | ▲19▼15 | ▲25▼9 | ▲18▼16 | ▲18▼16 | ▲19▼14 | ▲22▼12 | ▲15▼19 | ▲21▼13 | ▲23▼11 | ▲26▼8 | ▲16▼18 |
| Longest Win / Loss Streak | ▲5▼5 | ▲3▼3 | ▲11▼3 | ▲4▼4 | ▲6▼2 | ▲8▼4 | ▲7▼5 | ▲4▼5 | ▲5▼2 | ▲10▼2 | ▲10▼3 | ▲5▼4 |
| Best | +32.0%in January 2000 | +14.5%in February 2006 | +32.4%in March 1996 | +31.9%in April 1999 | +23.9%in May 1993 | +23.3%in June 1997 | +27.1%in July 2009 | +25.6%in August 1996 | +21.6%in September 1992 | +19.6%in October 1998 | +28.0%in November 1992 | +21.5%in December 1998 |
| Worst | -19.8%in January 1996 | -11.6%in February 2007 | -16.2%in March 2020 | -32.5%in April 2000 | -14.1%in May 2023 | -13.8%in June 2018 | -38.1%in July 1999 | -24.7%in August 1998 | -18.4%in September 1994 | -21.1%in October 1997 | -31.8%in November 2008 | -16.9%in December 1996 |
−38.1%+32.4%
2026
Jan+9.2%
Feb+7.3%
Mar-8.6%
Apr+17.6%
May-5.9%
Jun+3.9%
Jul—
Aug—
Sep—
Oct—
Nov—
Dec—
2025
Jan+18.0%
Feb+8.1%
Mar-15.3%
Apr-18.4%
May+5.6%
Jun+9.2%
Jul-2.7%
Aug-0.4%
Sep-4.1%
Oct-4.4%
Nov+8.5%
Dec-3.3%
2024
Jan-3.1%
Feb+2.6%
Mar-3.7%
Apr-3.2%
May-8.7%
Jun-3.0%
Jul+0.1%
Aug+22.1%
Sep+3.1%
Oct+0.2%
Nov+5.5%
Dec-10.9%
2023
Jan+10.0%
Feb-6.0%
Mar+2.0%
Apr+9.8%
May-14.1%
Jun+1.5%
Jul+2.5%
Aug-3.6%
Sep-6.3%
Oct+1.1%
Nov+8.2%
Dec-3.3%
2022
Jan-16.0%
Feb-6.2%
Mar-0.9%
Apr-18.0%
May+5.9%
Jun-2.7%
Jul+11.0%
Aug-0.3%
Sep+0.2%
Oct+2.8%
Nov+18.7%
Dec-2.9%
2021
Jan-9.5%
Feb+12.1%
Mar+1.1%
Apr+4.8%
May-0.1%
Jun-1.8%
Jul+8.6%
Aug-2.9%
Sep-6.1%
Oct-3.8%
Nov+3.8%
Dec+6.7%
2020
Jan-3.5%
Feb-7.1%
Mar-16.2%
Apr+16.7%
May+2.2%
Jun-5.6%
Jul+4.0%
Aug+11.0%
Sep+1.7%
Oct+1.2%
Nov+13.2%
Dec+9.1%
2019
Jan+5.8%
Feb+3.6%
Mar+5.8%
Apr+4.5%
May-1.6%
Jun+10.2%
Jul+13.0%
Aug+2.4%
Sep-8.4%
Oct-4.4%
Nov+1.5%
Dec+2.9%
2018
Jan-1.1%
Feb+1.1%
Mar+1.4%
Apr-0.5%
May-1.1%
Jun-13.8%
Jul+7.3%
Aug+2.7%
Sep+6.3%
Oct+2.5%
Nov+15.1%
Dec-3.5%
2017
Jan-0.5%
Feb+3.4%
Mar+2.7%
Apr+2.9%
May+6.3%
Jun-8.3%
Jul-7.4%
Aug+2.1%
Sep-2.1%
Oct+2.1%
Nov+6.0%
Dec-0.7%
2016
Jan+1.2%
Feb-3.9%
Mar+2.6%
Apr-5.8%
May-2.1%
Jun+4.1%
Jul+1.6%
Aug-2.8%
Sep-3.7%
Oct-2.0%
Nov+9.7%
Dec-4.2%
2015
Jan+6.7%
Feb+7.2%
Mar+1.3%
Apr+4.7%
May+5.1%
Jun+3.2%
Jul+8.0%
Aug-5.3%
Sep+3.9%
Oct+10.1%
Nov-1.6%
Dec-2.2%
2014
Jan-9.3%
Feb+0.2%
Mar+3.4%
Apr-3.8%
May+4.1%
Jun+5.7%
Jul+0.4%
Aug+0.5%
Sep-3.0%
Oct+0.1%
Nov+7.9%
Dec+1.1%
2013
Jan+4.6%
Feb-1.9%
Mar+3.8%
Apr+6.8%
May+4.1%
Jun+3.7%
Jul+8.8%
Aug-0.8%
Sep+9.2%
Oct+5.3%
Nov+0.8%
Dec-3.8%
2012
Jan+4.2%
Feb+1.7%
Mar+15.1%
Apr+2.7%
May-4.0%
Jun-2.9%
Jul-15.1%
Aug+10.0%
Sep+2.2%
Oct-9.5%
Nov+13.5%
Dec+3.4%
2011
Jan-1.8%
Feb+5.0%
Mar+12.0%
Apr-2.1%
May+2.0%
Jun+7.4%
Jul+1.5%
Aug-3.4%
Sep-3.5%
Oct+13.6%
Nov+3.0%
Dec+5.8%
2010
Jan-5.5%
Feb+5.2%
Mar+5.9%
Apr+7.6%
May-0.3%
Jun-6.2%
Jul+2.3%
Aug-7.0%
Sep+11.1%
Oct+11.8%
Nov+7.6%
Dec+5.0%
2009
Jan-0.3%
Feb-2.9%
Mar+21.2%
Apr+30.1%
May-0.4%
Jun-3.4%
Jul+27.1%
Aug+7.5%
Sep+8.5%
Oct-8.0%
Nov+15.3%
Dec+5.3%
2008
Jan-7.6%
Feb-5.0%
Mar-2.7%
Apr-7.2%
May+12.1%
Jun-13.5%
Jul-6.7%
Aug+5.9%
Sep-4.3%
Oct-11.8%
Nov-31.8%
Dec+5.7%
2007
Jan-1.4%
Feb-11.6%
Mar+1.5%
Apr-1.1%
May-7.0%
Jun-9.0%
Jul+1.6%
Aug+3.3%
Sep-4.9%
Oct+1.7%
Nov-12.2%
Dec-12.4%
2006
Jan+5.7%
Feb+14.5%
Mar+3.6%
Apr-0.9%
May-4.4%
Jun+5.9%
Jul-9.4%
Aug-9.4%
Sep+9.7%
Oct+10.9%
Nov-6.5%
Dec+0.4%
2005
Jan-13.4%
Feb-4.0%
Mar-0.3%
Apr-4.2%
May+10.7%
Jun-5.7%
Jul+1.8%
Aug-6.8%
Sep+2.2%
Oct+12.9%
Nov+7.7%
Dec-1.5%
2004
Jan+10.4%
Feb+2.2%
Mar+1.2%
Apr+2.8%
May+4.3%
Jun+7.0%
Jul+8.2%
Aug-8.0%
Sep+5.1%
Oct+16.4%
Nov+6.3%
Dec+10.8%
2003
Jan+11.4%
Feb+3.3%
Mar+9.9%
Apr-8.8%
May+5.0%
Jun-0.7%
Jul+11.4%
Aug+3.9%
Sep+1.3%
Oct+9.7%
Nov+1.7%
Dec+3.2%
2002
Jan+24.9%
Feb-3.2%
Mar+0.5%
Apr-1.2%
May+6.1%
Jun+2.4%
Jul-21.0%
Aug+2.5%
Sep+2.7%
Oct+15.4%
Nov-8.6%
Dec-6.4%
2001
Jan+12.9%
Feb-4.8%
Mar-10.9%
Apr-8.7%
May+0.8%
Jun+18.0%
Jul-21.5%
Aug-6.6%
Sep-11.5%
Oct+14.4%
Nov+3.8%
Dec+7.3%
2000
Jan+32.0%
Feb+9.8%
Mar+27.3%
Apr-32.5%
May+12.5%
Jun+12.4%
Jul-1.7%
Aug-2.3%
Sep+9.4%
Oct+11.6%
Nov+1.9%
Dec-3.1%
1999
Jan-7.3%
Feb+1.7%
Mar+6.1%
Apr+31.9%
May-0.3%
Jun+2.0%
Jul-38.1%
Aug-1.9%
Sep+8.5%
Oct+9.6%
Nov-2.4%
Dec-8.5%
1998
Jan-4.5%
Feb+7.6%
Mar+14.8%
Apr+6.2%
May+0.0%
Jun+11.2%
Jul-21.8%
Aug-24.7%
Sep+15.1%
Oct+19.6%
Nov+6.5%
Dec+21.5%
1997
Jan+19.5%
Feb-1.9%
Mar-12.2%
Apr+1.5%
May+5.0%
Jun+23.3%
Jul+5.6%
Aug+0.0%
Sep+2.1%
Oct-21.1%
Nov+5.9%
Dec+9.9%
1996
Jan-19.8%
Feb+4.8%
Mar+32.4%
Apr+16.7%
May+0.0%
Jun+4.0%
Jul-7.6%
Aug+25.6%
Sep+0.7%
Oct-1.3%
Nov+6.0%
Dec-16.9%
1995
Jan-12.7%
Feb-0.5%
Mar+0.5%
Apr-2.1%
May+23.7%
Jun+22.2%
Jul+5.4%
Aug+6.8%
Sep-5.6%
Oct+4.2%
Nov+7.3%
Dec-0.8%
1994
Jan+7.9%
Feb-3.1%
Mar+4.8%
Apr+22.1%
May-4.2%
Jun-11.4%
Jul+14.9%
Aug-2.6%
Sep-18.4%
Oct+17.6%
Nov-1.2%
Dec+2.6%
1993
Jan+4.1%
Feb-5.8%
Mar+4.8%
Apr+2.0%
May+23.9%
Jun+2.1%
Jul-3.1%
Aug+2.1%
Sep+12.9%
Oct-2.3%
Nov-16.8%
Dec+0.0%
1992
Jan—
Feb—
Mar—
Apr—
May—
Jun—
Jul+19.7%
Aug-6.6%
Sep+21.6%
Oct-2.5%
Nov+28.0%
Dec-2.0%
Avg
Jan+2.1%
Feb+1.0%
Mar+3.4%
Apr+2.1%
May+2.5%
Jun+2.0%
Jul+0.3%
Aug+0.4%
Sep+1.6%
Oct+3.6%
Nov+3.9%
Dec+0.4%
Median
Jan+0.5%
Feb+1.4%
Mar+2.3%
Apr+1.7%
May+1.4%
Jun+2.1%
Jul+1.7%
Aug-0.4%
Sep+1.9%
Oct+2.3%
Nov+5.9%
Dec-0.3%
Last 5Y Avg
Jan+3.6%
Feb+1.2%
Mar-5.3%
Apr-2.4%
May-3.4%
Jun+0.6%
Jul+3.9%
Aug+3.0%
Sep-2.6%
Oct-0.8%
Nov+9.0%
Dec-2.8%
Std Dev (σ)
Jan11.5%
Feb6.0%
Mar10.5%
Apr12.9%
May7.9%
Jun9.2%
Jul12.9%
Aug8.8%
Sep8.1%
Oct9.3%
Nov10.6%
Dec7.3%
Consistency (μ/σ)
Jan0.18
Feb0.16
Mar0.32
Apr0.17
May0.32
Jun0.22
Jul0.02
Aug0.04
Sep0.20
Oct0.39
Nov0.37
Dec0.06
Win Rate (%)
Jan50%
Feb56%
Mar74%
Apr53%
May53%
Jun58%
Jul65%
Aug44%
Sep62%
Oct68%
Nov76%
Dec47%
Winning / Losing Months
Jan▲17▼17
Feb▲19▼15
Mar▲25▼9
Apr▲18▼16
May▲18▼16
Jun▲19▼14
Jul▲22▼12
Aug▲15▼19
Sep▲21▼13
Oct▲23▼11
Nov▲26▼8
Dec▲16▼18
Longest Win / Loss Streak
Jan▲5▼5
Feb▲3▼3
Mar▲11▼3
Apr▲4▼4
May▲6▼2
Jun▲8▼4
Jul▲7▼5
Aug▲4▼5
Sep▲5▼2
Oct▲10▼2
Nov▲10▼3
Dec▲5▼4
Best
Jan+32.0%2000
Feb+14.5%2006
Mar+32.4%1996
Apr+31.9%1999
May+23.9%1993
Jun+23.3%1997
Jul+27.1%2009
Aug+25.6%1996
Sep+21.6%1992
Oct+19.6%1998
Nov+28.0%1992
Dec+21.5%1998
Worst
Jan-19.8%1996
Feb-11.6%2007
Mar-16.2%2020
Apr-32.5%2000
May-14.1%2023
Jun-13.8%2018
Jul-38.1%1999
Aug-24.7%1998
Sep-18.4%1994
Oct-21.1%1997
Nov-31.8%2008
Dec-16.9%1996
−38.1%+32.4%
Frequently asked questions
Data & methodology
Starbucks (SBUX) Key Financials
Charts, filings, and peer comparison for every metric
Income Statement
Balance Sheet
Explore more
Deep-dives across the income statement, cash flow, capital return, and valuation
Overview
Income Statement