How does Starbucks (SBUX) make money?

Starbucks (SBUX) generates revenue primarily from Beverage Member, which accounted for 59.6% of total revenue in TTM through Q2 2026. The company reported $38.3B in revenue and converted 5.2% of it into net profit, equivalent to roughly $1.98B in net income — what's left after the cost of revenue, operating expenses, interest, and income taxes.

What is the gross profit margin of Starbucks (SBUX)?

Starbucks (SBUX) reported a gross profit margin of 31.7% in TTM through Q2 2026, equivalent to $12.2B in gross profit on $38.3B in revenue. Gross margin measures how much of each dollar of revenue remains after the direct cost of producing or delivering the product — a higher figure typically signals pricing power, scale, or a less capital-intensive business model.

What is the operating profit margin of Starbucks (SBUX)?

Starbucks (SBUX) reported an operating profit margin of 9.4% in TTM through Q2 2026, equivalent to $3.62B in operating income. Operating margin captures profitability after research & development, sales & marketing, and general & administrative expenses — but before interest, taxes, and one-off items — and is the cleanest single read on the underlying business's efficiency.

What is the net profit margin of Starbucks (SBUX)?

Starbucks (SBUX) reported a net profit margin of 5.2% in TTM through Q2 2026, equivalent to $1.98B in net income. Net margin is the bottom-line share of revenue that survives every expense — operating costs, interest, and income taxes — and is the figure that flows directly into earnings per share.

Is Starbucks (SBUX) profitable?

Yes. Starbucks (SBUX) reported $1.98B in net income for TTM through Q2 2026, with a net profit margin of 5.2%. The company earned more from its operations than it paid out in costs, interest, and income taxes, leaving positive earnings on the bottom line.

How much does Starbucks (SBUX) spend on capital expenditures?

Starbucks (SBUX) spent $1.62B on capital expenditures (CapEx) during TTM through Q2 2026, roughly 4.2% of total revenue. CapEx represents long-lived investment in property, equipment, data centres, and other physical infrastructure, and is subtracted from operating cash flow to arrive at free cash flow.

How much free cash flow does Starbucks (SBUX) generate?

Starbucks (SBUX) generated $2.73B in free cash flow during TTM through Q2 2026, a free-cash-flow margin of 7.1%. Free cash flow is the cash left after capital expenditures and represents the discretionary pool the company can use to pay dividends, repurchase shares, repay debt, or fund acquisitions without raising external capital.

What is the effective tax rate of Starbucks (SBUX)?

Starbucks (SBUX) had an effective tax rate of 47.1% in TTM through Q2 2026. The effective rate is the actual share of pre-tax income paid as income taxes and can differ materially from the statutory rate due to foreign earnings mix, tax credits (such as R&D), share-based compensation deductions, and one-off discrete items.

What are the main business segments of Starbucks (SBUX)?

Starbucks (SBUX) reports revenue across 3 reportable product segments, led by Beverage Member at 59.6% of total revenue in TTM through Q2 2026. See the revenue-by-segment table on this page for the full breakdown and how each segment feeds into the income-statement waterfall above.

Where does Starbucks (SBUX) generate most of its revenue?

UNITED STATES is the largest geographic market for Starbucks (SBUX), accounting for 77.1% of revenue in the most recent annual filing. The complete regional split — including international markets and any Rest-of-World rollup — is shown in the revenue-by-geography table on this page.

How Starbucks Makes Money: 2026 Visual Revenue Map

Starbucks (SBUX) Income Statement Flow — TTM through Q2 2026

Calculated from the four most recent reported quarters, ending June 28, 2026 (reported July 29, 2026).

Starbucks (SBUX) Revenue by Product Segment — TTM through Q2 2026

Aggregated from the four quarterly disclosures behind this TTM. Minor differences vs the company's annual filing can occur if reported segments changed mid-year.

Revenue contribution by product segment for Starbucks (SBUX), TTM through Q2 2026.
Segment	Revenue (USD)	% of total
Beverage Member	$22.9B	59.6%
Other Products Member	$8.12B	21.2%
Food Member	$7.35B	19.2%
Total	$38.3B	100%

Beverage Member$22.9B
Other Products Member$8.12B
Food Member$7.35B
Total$38.3B

Starbucks (SBUX) Revenue by Geography — TTM through Q2 2026

Aggregated from the four quarterly disclosures behind this TTM. Minor differences vs the company's annual filing can occur if reported regions changed mid-year.

Revenue contribution by geographic region for Starbucks (SBUX), TTM through Q2 2026
Region	Revenue (USD)	% of total
UNITED STATES	$28.2B	77.1%
International Segment	$6.65B	18.2%
CHINA	$1.71B	4.7%
Total	$36.6B	100%

UNITED STATES
International Segment
CHINA
Total

Revenue Breakdown — TTM through Q2 2026

In TTM through Q2 2026, Starbucks (SBUX) reports revenue across 3 reportable product segments; the largest segment was Beverage Member at 59.6%, followed by Other Products Member (21.2%) and Food Member (19.2%). Geographically, UNITED STATES accounted for 77.1% of revenue, followed by International Segment (18.2%) and CHINA (4.7%).

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