How Apple (AAPL) Makes Money: A Visual Guide
Apple (AAPL) generated $451.44B in revenue, earning $122.58B in net profit (27.2% margin). Its largest revenue source is iPhone (52.2% of revenue). Below is an interactive breakdown of how revenue flows through the income statement.
In TTM through Q1 2026, Apple (AAPL) generated revenue across 5 reportable product segments; the largest contributor was iPhone at 52.2%, followed by Service (26%) and Wearables & Accessories (7.9%). Geographically, Americas Segment accounted for 41.9% of revenue, followed by Europe Segment (26.3%) and Greater China Segment (16.8%).
Apple (AAPL) Income Statement Flow — TTM through Q1 2026
Calculated from the four most recent reported quarters, ending (reported ).
Apple (AAPL) Revenue by Product Segment — TTM through Q1 2026
Revenue contribution by product segment for Apple (AAPL) in TTM through Q1 2026.
iPhone
- Revenue
- $235.87B
- % of total
- 52.2%
Service
- Revenue
- $117.16B
- % of total
- 26%
Wearables & Accessories
- Revenue
- $35.81B
- % of total
- 7.9%
Mac
- Revenue
- $33.56B
- % of total
- 7.4%
iPad
- Revenue
- $29.04B
- % of total
- 6.4%
Total
- Revenue
- $451.44B
- % of total
- 100%
| Segment | Revenue | % of total |
|---|---|---|
| iPhone | $235.87B | 52.2% |
| Service | $117.16B | 26% |
| Wearables & Accessories | $35.81B | 7.9% |
| Mac | $33.56B | 7.4% |
| iPad | $29.04B | 6.4% |
| Total | $451.44B | 100% |
Apple (AAPL) Revenue by Geography — TTM through Q1 2026
Aggregated across the four most recent quarters, matching the TTM through Q1 2026 income statement above. Region totals sum quarterly disclosures; minor differences vs the company's annual filing can occur if reported regions changed mid-year.
Revenue contribution by geographic region for Apple (AAPL), TTM through Q1 2026.
Americas Segment
- Revenue
- $189.01B
- % of total
- 41.9%
Europe Segment
- Revenue
- $118.92B
- % of total
- 26.3%
Greater China Segment
- Revenue
- $75.89B
- % of total
- 16.8%
Rest of Asia Pacific Segment
- Revenue
- $37.40B
- % of total
- 8.3%
Japan Segment
- Revenue
- $30.23B
- % of total
- 6.7%
Total
- Revenue
- $451.44B
- % of total
- 100%
| Region | Revenue | % of total |
|---|---|---|
| Americas Segment | $189.01B | 41.9% |
| Europe Segment | $118.92B | 26.3% |
| Greater China Segment | $75.89B | 16.8% |
| Rest of Asia Pacific Segment | $37.40B | 8.3% |
| Japan Segment | $30.23B | 6.7% |
| Total | $451.44B | 100% |
Frequently asked questions
How does Apple (AAPL) make money?
Apple (AAPL) primarily makes money through iPhone, which accounts for 52.2% of total revenue. For TTM through Q1 2026, Apple generated $451.44B in total revenue with a net profit margin of 27.2%.
What is Apple (AAPL) gross profit margin?
Apple (AAPL) reported a gross profit margin of 47.9% for TTM through Q1 2026, equivalent to $216.07B in gross profit. This means Apple retains 47.9% of each revenue unit after direct costs of production.
What is Apple (AAPL) operating profit margin?
Apple (AAPL) reported an operating profit margin of 32.6% for TTM through Q1 2026, equivalent to $147.37B in operating profit. This reflects profitability after operating expenses such as R&D, sales, and administration, but before taxes and non-operating items.
What is Apple (AAPL) net profit margin?
Apple (AAPL) reported a net profit margin of 27.2% for TTM through Q1 2026, equivalent to $122.58B in net profit. This is the share of revenue that remains as profit after all expenses, taxes, and non-operating items.
How much does Apple (AAPL) invest in R&D?
Apple (AAPL) invested $40.04B in research and development in TTM through Q1 2026 (8.9% of total revenue). R&D spending reflects investment in future products, services, and technologies.
How much does Apple (AAPL) spend on capital expenditures?
Apple (AAPL) spent $11.05B on capital expenditures in TTM through Q1 2026 (2.4% of total revenue). Capital expenditures represent investments in physical assets such as property, equipment, and infrastructure.
What is Apple (AAPL) free cash flow?
Apple (AAPL) generated $129.17B in free cash flow for TTM through Q1 2026 (28.6% of total revenue). Free cash flow is the cash remaining after capital expenditures and represents the company's ability to fund growth, pay dividends, or reduce debt.
What is Apple (AAPL) effective tax rate?
Apple (AAPL) had an effective tax rate of 17% for TTM through Q1 2026. This is the actual percentage of pre-tax income paid as income taxes.
What are Apple (AAPL) main revenue segments?
Apple (AAPL) reports revenue across 5 reportable product segments, led by iPhone at 52.2% of total revenue in TTM through Q1 2026. The full segment-by-segment breakdown is shown in the revenue-by-segment table on this page.
Where does Apple (AAPL) generate most of its revenue?
Geographically, 41.9% of Apple (AAPL) revenue came from Americas Segment in the most recent annual filing. The full regional split is shown in the revenue-by-geography table on this page.
Data & methodology
What is a Sankey diagram?
A Sankey diagram shows how money flows through a company from revenue to net profit. The width of each flow represents its proportion.
How is the data calculated?
We use the income statement from company filings. For TTM (Trailing Twelve Months), we use a pre-aggregated twelve-month view aligned with our latest four quarterly periods. Revenue flows to cost of revenue and gross profit, then to operating expenses (R&D, S&M, G&A) and operating profit.
Where do segment and geographic numbers come from?
Product-segment shares come from the same TTM income statement that powers the Sankey chart. Geographic splits are first rebuilt from the four most recent quarterly geographic-segmentation filings so they align with the same TTM window; if quarterly geo data is missing, we fall back to the latest annual disclosure (the table heading shows which one is in use).
When was this data last updated?
Based on company filings through TTM through Q1 2026.
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