TTM
27.2%
YoY change
+2.94pp
Trough year (1997)
-14.8%
Peak year (2025)
26.9%
Latest annual
26.9%
Net Profit Margin history chart for Apple (AAPL) from 1985 to 2025
Latest: 26.9%
Net Profit Margin change chart for Apple (AAPL) from 1985 to 2025
Latest: +2.94pp
Net Profit Margin history table for Apple (AAPL) from 1985 to 2025
| 2025 | 26.9% | +2.94pp | ||
| 2024 | 24.0% | -1.33pp | ||
| 2023 | 25.3% | -0.00pp | ||
| 2022 | 25.3% | -0.57pp | ||
| 2021 | 25.9% | +4.97pp | ||
| 2020 | 20.9% | -0.32pp | ||
| 2019 | 21.2% | -1.18pp | ||
| 2018 | 22.4% | +1.32pp | ||
| 2017 | 21.1% | -0.09pp | ||
| 2016 | 21.2% | -1.66pp | ||
| 2015 | 22.8% | +1.23pp | ||
| 2014 | 21.6% | -0.06pp | ||
| 2013 | 21.7% | -4.99pp | ||
| 2012 | 26.7% | +2.72pp | ||
| 2011 | 23.9% | +2.46pp | ||
| 2010 | 21.5% | +2.15pp | ||
| 2009 | 19.3% | +4.45pp | ||
| 2008 | 14.9% | +0.32pp | ||
| 2007 | 14.6% | +4.26pp | ||
| 2006 | 10.3% | +0.76pp | ||
| 2005 | 9.5% | +6.32pp | ||
| 2004 | 3.2% | +2.10pp | ||
| 2003 | 1.1% | -0.02pp | ||
| 2002 | 1.1% | +1.60pp | ||
| 2001 | -0.5% | -10.31pp | ||
| 2000 | 9.8% | +0.05pp | ||
| 1999 | 9.8% | +4.60pp | ||
| 1998 | 5.2% | +19.96pp | ||
| 1997 | -14.8% | -6.46pp | ||
| 1996 | -8.3% | -12.13pp | ||
| 1995 | 3.8% | +0.46pp | ||
| 1994 | 3.4% | +2.28pp | ||
| 1993 | 1.1% | -6.39pp | ||
| 1992 | 7.5% | +2.57pp | ||
| 1991 | 4.9% | -3.63pp | ||
| 1990 | 8.5% | -0.05pp | ||
| 1989 | 8.6% | -1.24pp | ||
| 1988 | 9.8% | +1.66pp | ||
| 1987 | 8.2% | +0.08pp | ||
| 1986 | 8.1% | +4.91pp | ||
| 1985 | 3.2% | — |
- 202526.9%+2.94pp
- 202424.0%-1.33pp
- 202325.3%-0.00pp
- 202225.3%-0.57pp
- 202125.9%+4.97pp
- 202020.9%-0.32pp
- 201921.2%-1.18pp
- 201822.4%+1.32pp
- 201721.1%-0.09pp
- 201621.2%-1.66pp
- 201522.8%+1.23pp
- 201421.6%-0.06pp
- 201321.7%-4.99pp
- 201226.7%+2.72pp
- 201123.9%+2.46pp
- 201021.5%+2.15pp
- 200919.3%+4.45pp
- 200814.9%+0.32pp
- 200714.6%+4.26pp
- 200610.3%+0.76pp
- 20059.5%+6.32pp
- 20043.2%+2.10pp
- 20031.1%-0.02pp
- 20021.1%+1.60pp
- 2001-0.5%-10.31pp
- 20009.8%+0.05pp
- 19999.8%+4.60pp
- 19985.2%+19.96pp
- 1997-14.8%-6.46pp
- 1996-8.3%-12.13pp
- 19953.8%+0.46pp
- 19943.4%+2.28pp
- 19931.1%-6.39pp
- 19927.5%+2.57pp
- 19914.9%-3.63pp
- 19908.5%-0.05pp
- 19898.6%-1.24pp
- 19889.8%+1.66pp
- 19878.2%+0.08pp
- 19868.1%+4.91pp
- 19853.2%—
Net Profit Margin values are taken from Apple's reported income statements (quarterly 10-Q and annual 10-K filings with the U.S. Securities and Exchange Commission). Each row shows the period end date and the filing date. YoY compares each figure to the same period one year earlier. Amounts are in USD as filed.
About Net Profit Margin at Apple (AAPL)
According to Apple's latest reported financial statements, the company's latest reported net margin is 27.2%. Net profit margin is net income divided by revenue — the bottom-line share of each sales dollar that remains after all costs, including operating expenses, interest, and taxes. It is the most comprehensive profitability ratio, though it can swing on one-off items, so read it alongside the multi-year trend below.
Headline figure above is from the reporting period ending (reported ). Chart and table below cover the full reported history back to .
As of the 2025 fiscal year, Apple (AAPL) reported net margin of 26.92% – expanded 2.9 percentage points year-over-year.
2025 marks the peak net margin at 26.92%, with the historical low of -14.76% recorded in 1997.
Apple Net Profit Margin by Year
Apple Net Profit Margin 2025: 26.9%
In 2025, Apple reported net margin of 26.92%, expanded 2.9 percentage points from 2024. This figure represents the highest annual value in the available history.
Apple Net Profit Margin 2024: 24.0%
Apple net margin in 2024 was 23.97%, contracted 1.3 percentage points from 2023.
Apple Net Profit Margin 2023: 25.3%
2023's net margin for Apple came in at 25.31%, contracted 0.0 percentage points from 2022.
Apple Net Profit Margin 2022: 25.3%
Apple posted net margin of 25.31% in 2022, contracted 0.6 percentage points from 2021.
Apple Net Profit Margin 2021: 25.9%
Apple net margin in 2021 was 25.88%.
See more financial history for Apple (AAPL).
Sector peers by Net Profit Margin
Technology peers of Apple (AAPL), ranked by their latest net margin
| 63.0% | |
| 47.0% | |
| 41.5% | |
| 39.3% | |
| 38.8% | |
| 29.7% | |
| 25.3% | |
| 13.4% |
- 63.0%
- 47.0%
- 39.3%
- 38.8%
- 29.7%
- 25.3%
- 13.4%
Frequently asked questions
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