Booking Holdings (BKNG) seasonality heatmap
Returns across monthly, quarterly, and yearly periods. Cell color encodes signed magnitude; the scale auto-fits each table.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -6.6% | -15.2% | -0.5% | -0.0% | -0.6% | +6.7% | +12.9% | — | — | — | — | — |
| 2025 | -4.7% | +5.9% | -8.0% | +10.7% | +8.2% | +5.1% | -4.9% | +1.7% | -3.4% | -6.0% | -3.2% | +9.2% |
| 2024 | -1.1% | -1.1% | +4.9% | -4.9% | +9.4% | +5.2% | -6.2% | +5.2% | +8.0% | +11.0% | +11.2% | -4.3% |
| 2023 | +20.8% | +3.7% | +5.1% | +1.3% | -6.6% | +7.6% | +10.0% | +4.5% | -0.7% | -9.6% | +12.1% | +13.5% |
| 2022 | +2.4% | -11.6% | +8.1% | -5.9% | +1.5% | -22.0% | +10.7% | -3.1% | -12.4% | +13.8% | +11.2% | -3.1% |
| 2021 | -12.7% | +19.8% | +0.1% | +5.9% | -4.2% | -7.4% | -0.4% | +5.6% | +3.2% | +2.0% | -13.2% | +14.2% |
| 2020 | -10.9% | -7.4% | -20.7% | +10.1% | +10.7% | -2.9% | +4.4% | +14.9% | -10.5% | -5.2% | +25.0% | +9.8% |
| 2019 | +6.4% | -7.4% | +2.8% | +6.3% | -10.7% | +13.2% | +0.6% | +4.2% | -0.2% | +4.4% | -7.1% | +7.9% |
| 2018 | +10.0% | +6.4% | +2.3% | +4.7% | -3.2% | -3.9% | +0.1% | -3.8% | +1.7% | -5.5% | +0.9% | -9.0% |
| 2017 | +7.5% | +9.5% | +3.2% | +3.7% | +1.6% | -0.3% | +8.4% | -8.7% | -1.1% | +4.4% | -9.0% | -0.1% |
| 2016 | -16.5% | +18.8% | +1.9% | +4.2% | -5.9% | -1.3% | +8.2% | +4.9% | +3.9% | +0.2% | +2.0% | -2.5% |
| 2015 | -11.5% | +22.6% | -5.9% | +6.3% | -5.3% | -1.8% | +8.0% | +0.4% | -1.0% | +17.6% | -14.1% | +2.1% |
| 2014 | -1.5% | +17.8% | -11.6% | -2.9% | +10.5% | -5.9% | +3.3% | +0.1% | -6.9% | +4.1% | -3.8% | -1.7% |
| 2013 | +10.5% | +0.5% | -0.1% | +1.1% | +15.5% | +2.8% | +5.9% | +7.2% | +7.7% | +4.2% | +13.2% | -2.5% |
| 2012 | +13.2% | +18.4% | +14.4% | +6.0% | -17.8% | +6.2% | -0.4% | -8.6% | +2.4% | -7.3% | +15.6% | -6.5% |
| 2011 | +7.2% | +6.0% | +11.6% | +8.0% | -5.8% | -0.6% | +5.0% | -0.1% | -16.3% | +12.9% | -4.3% | -3.8% |
| 2010 | -10.6% | +16.1% | +12.5% | +2.7% | -27.0% | -7.7% | +27.2% | +29.9% | +19.4% | +8.2% | +4.5% | +1.4% |
| 2009 | -9.3% | +26.7% | -7.2% | +23.4% | +13.4% | +1.4% | +16.0% | +18.9% | +7.6% | -4.8% | +35.6% | +2.1% |
| 2008 | -5.3% | +5.2% | +5.8% | +5.7% | +5.4% | -14.2% | -0.4% | -19.1% | -26.4% | -22.8% | +30.4% | +7.0% |
| 2007 | -2.4% | +24.1% | +1.5% | +4.3% | +11.0% | +11.2% | -7.1% | +30.0% | +7.1% | +4.6% | +22.5% | +0.7% |
| 2006 | -1.2% | +11.3% | +1.2% | -1.6% | +26.4% | -3.3% | -9.4% | +23.6% | +9.9% | +9.7% | -1.9% | +9.7% |
| 2005 | -4.2% | -0.5% | +12.4% | 0.0% | -5.1% | -2.6% | +6.5% | -13.5% | -10.1% | -1.8% | +26.6% | -7.1% |
| 2004 | +6.9% | +20.3% | +17.6% | -10.3% | +8.3% | +2.9% | -12.5% | -11.8% | +6.2% | -10.1% | +19.7% | -1.2% |
| 2003 | -18.7% | +1.5% | +24.2% | +35.4% | +84.7% | -9.4% | +46.7% | +21.1% | -26.5% | -2.6% | -32.8% | -6.0% |
| 2002 | +8.0% | -36.5% | +30.8% | -4.1% | -19.7% | -30.8% | -33.7% | +27.0% | -37.9% | +51.4% | -20.8% | -8.6% |
| 2001 | +102.3% | +1.2% | -5.8% | +91.6% | +11.4% | +66.9% | -1.4% | -38.3% | -31.0% | +26.9% | -12.5% | +38.5% |
| 2000 | +22.5% | -3.5% | +43.0% | -21.0% | -39.7% | -0.3% | -37.8% | +15.1% | -56.3% | -51.6% | -56.5% | -47.5% |
| 1999 | — | — | — | +95.9% | -31.0% | +3.2% | -34.6% | -9.9% | -5.3% | -6.6% | +2.9% | -23.6% |
| Avg | +3.7% | +5.6% | +5.3% | +9.9% | +1.3% | +0.6% | +0.4% | +3.6% | -6.2% | +1.5% | +2.0% | -0.4% |
| Median | -1.2% | +5.9% | +2.8% | +4.3% | +0.5% | -0.5% | +0.6% | +4.2% | -1.0% | +2.0% | +2.0% | -1.2% |
| Last 5Y Avg | +2.2% | -3.7% | +1.9% | +0.2% | +2.4% | +0.5% | +1.8% | +2.8% | -1.1% | +2.3% | +3.6% | +5.9% |
| Std Dev (σ) | 22.4% | 14.2% | 13.2% | 25.7% | 22.2% | 16.0% | 17.4% | 15.9% | 16.9% | 17.5% | 20.2% | 14.4% |
| Consistency (μ/σ) | 0.17 | 0.40 | 0.40 | 0.38 | 0.06 | 0.04 | 0.03 | 0.23 | -0.37 | 0.09 | 0.10 | -0.03 |
| Win Rate (%) | 44% | 70% | 70% | 68% | 50% | 43% | 56% | 63% | 41% | 56% | 56% | 44% |
| Winning / Losing Months | ▲12▼15 | ▲19▼8 | ▲19▼8 | ▲19▼9 | ▲14▼14 | ▲12▼16 | ▲15▼12 | ▲17▼10 | ▲11▼16 | ▲15▼12 | ▲15▼12 | ▲12▼15 |
| Longest Win / Loss Streak | ▲3▼6 | ▲13▼2 | ▲7▼3 | ▲7▼3 | ▲4▼3 | ▲4▼5 | ▲8▼4 | ▲4▼2 | ▲2▼5 | ▲5▼3 | ▲4▼4 | ▲5▼4 |
| Best | +102.3%in January 2001 | +26.7%in February 2009 | +43.0%in March 2000 | +95.9%in April 1999 | +84.7%in May 2003 | +66.9%in June 2001 | +46.7%in July 2003 | +30.0%in August 2007 | +19.4%in September 2010 | +51.4%in October 2002 | +35.6%in November 2009 | +38.5%in December 2001 |
| Worst | -18.7%in January 2003 | -36.5%in February 2002 | -20.7%in March 2020 | -21.0%in April 2000 | -39.7%in May 2000 | -30.8%in June 2002 | -37.8%in July 2000 | -38.3%in August 2001 | -56.3%in September 2000 | -51.6%in October 2000 | -56.5%in November 2000 | -47.5%in December 2000 |
-56.5%+102.3%
2026
Jan-6.6%
Feb-15.2%
Mar-0.5%
Apr-0.0%
May-0.6%
Jun+6.7%
Jul+12.9%
Aug—
Sep—
Oct—
Nov—
Dec—
2025
Jan-4.7%
Feb+5.9%
Mar-8.0%
Apr+10.7%
May+8.2%
Jun+5.1%
Jul-4.9%
Aug+1.7%
Sep-3.4%
Oct-6.0%
Nov-3.2%
Dec+9.2%
2024
Jan-1.1%
Feb-1.1%
Mar+4.9%
Apr-4.9%
May+9.4%
Jun+5.2%
Jul-6.2%
Aug+5.2%
Sep+8.0%
Oct+11.0%
Nov+11.2%
Dec-4.3%
2023
Jan+20.8%
Feb+3.7%
Mar+5.1%
Apr+1.3%
May-6.6%
Jun+7.6%
Jul+10.0%
Aug+4.5%
Sep-0.7%
Oct-9.6%
Nov+12.1%
Dec+13.5%
2022
Jan+2.4%
Feb-11.6%
Mar+8.1%
Apr-5.9%
May+1.5%
Jun-22.0%
Jul+10.7%
Aug-3.1%
Sep-12.4%
Oct+13.8%
Nov+11.2%
Dec-3.1%
2021
Jan-12.7%
Feb+19.8%
Mar+0.1%
Apr+5.9%
May-4.2%
Jun-7.4%
Jul-0.4%
Aug+5.6%
Sep+3.2%
Oct+2.0%
Nov-13.2%
Dec+14.2%
2020
Jan-10.9%
Feb-7.4%
Mar-20.7%
Apr+10.1%
May+10.7%
Jun-2.9%
Jul+4.4%
Aug+14.9%
Sep-10.5%
Oct-5.2%
Nov+25.0%
Dec+9.8%
2019
Jan+6.4%
Feb-7.4%
Mar+2.8%
Apr+6.3%
May-10.7%
Jun+13.2%
Jul+0.6%
Aug+4.2%
Sep-0.2%
Oct+4.4%
Nov-7.1%
Dec+7.9%
2018
Jan+10.0%
Feb+6.4%
Mar+2.3%
Apr+4.7%
May-3.2%
Jun-3.9%
Jul+0.1%
Aug-3.8%
Sep+1.7%
Oct-5.5%
Nov+0.9%
Dec-9.0%
2017
Jan+7.5%
Feb+9.5%
Mar+3.2%
Apr+3.7%
May+1.6%
Jun-0.3%
Jul+8.4%
Aug-8.7%
Sep-1.1%
Oct+4.4%
Nov-9.0%
Dec-0.1%
2016
Jan-16.5%
Feb+18.8%
Mar+1.9%
Apr+4.2%
May-5.9%
Jun-1.3%
Jul+8.2%
Aug+4.9%
Sep+3.9%
Oct+0.2%
Nov+2.0%
Dec-2.5%
2015
Jan-11.5%
Feb+22.6%
Mar-5.9%
Apr+6.3%
May-5.3%
Jun-1.8%
Jul+8.0%
Aug+0.4%
Sep-1.0%
Oct+17.6%
Nov-14.1%
Dec+2.1%
2014
Jan-1.5%
Feb+17.8%
Mar-11.6%
Apr-2.9%
May+10.5%
Jun-5.9%
Jul+3.3%
Aug+0.1%
Sep-6.9%
Oct+4.1%
Nov-3.8%
Dec-1.7%
2013
Jan+10.5%
Feb+0.5%
Mar-0.1%
Apr+1.1%
May+15.5%
Jun+2.8%
Jul+5.9%
Aug+7.2%
Sep+7.7%
Oct+4.2%
Nov+13.2%
Dec-2.5%
2012
Jan+13.2%
Feb+18.4%
Mar+14.4%
Apr+6.0%
May-17.8%
Jun+6.2%
Jul-0.4%
Aug-8.6%
Sep+2.4%
Oct-7.3%
Nov+15.6%
Dec-6.5%
2011
Jan+7.2%
Feb+6.0%
Mar+11.6%
Apr+8.0%
May-5.8%
Jun-0.6%
Jul+5.0%
Aug-0.1%
Sep-16.3%
Oct+12.9%
Nov-4.3%
Dec-3.8%
2010
Jan-10.6%
Feb+16.1%
Mar+12.5%
Apr+2.7%
May-27.0%
Jun-7.7%
Jul+27.2%
Aug+29.9%
Sep+19.4%
Oct+8.2%
Nov+4.5%
Dec+1.4%
2009
Jan-9.3%
Feb+26.7%
Mar-7.2%
Apr+23.4%
May+13.4%
Jun+1.4%
Jul+16.0%
Aug+18.9%
Sep+7.6%
Oct-4.8%
Nov+35.6%
Dec+2.1%
2008
Jan-5.3%
Feb+5.2%
Mar+5.8%
Apr+5.7%
May+5.4%
Jun-14.2%
Jul-0.4%
Aug-19.1%
Sep-26.4%
Oct-22.8%
Nov+30.4%
Dec+7.0%
2007
Jan-2.4%
Feb+24.1%
Mar+1.5%
Apr+4.3%
May+11.0%
Jun+11.2%
Jul-7.1%
Aug+30.0%
Sep+7.1%
Oct+4.6%
Nov+22.5%
Dec+0.7%
2006
Jan-1.2%
Feb+11.3%
Mar+1.2%
Apr-1.6%
May+26.4%
Jun-3.3%
Jul-9.4%
Aug+23.6%
Sep+9.9%
Oct+9.7%
Nov-1.9%
Dec+9.7%
2005
Jan-4.2%
Feb-0.5%
Mar+12.4%
Apr0.0%
May-5.1%
Jun-2.6%
Jul+6.5%
Aug-13.5%
Sep-10.1%
Oct-1.8%
Nov+26.6%
Dec-7.1%
2004
Jan+6.9%
Feb+20.3%
Mar+17.6%
Apr-10.3%
May+8.3%
Jun+2.9%
Jul-12.5%
Aug-11.8%
Sep+6.2%
Oct-10.1%
Nov+19.7%
Dec-1.2%
2003
Jan-18.7%
Feb+1.5%
Mar+24.2%
Apr+35.4%
May+84.7%
Jun-9.4%
Jul+46.7%
Aug+21.1%
Sep-26.5%
Oct-2.6%
Nov-32.8%
Dec-6.0%
2002
Jan+8.0%
Feb-36.5%
Mar+30.8%
Apr-4.1%
May-19.7%
Jun-30.8%
Jul-33.7%
Aug+27.0%
Sep-37.9%
Oct+51.4%
Nov-20.8%
Dec-8.6%
2001
Jan+102.3%
Feb+1.2%
Mar-5.8%
Apr+91.6%
May+11.4%
Jun+66.9%
Jul-1.4%
Aug-38.3%
Sep-31.0%
Oct+26.9%
Nov-12.5%
Dec+38.5%
2000
Jan+22.5%
Feb-3.5%
Mar+43.0%
Apr-21.0%
May-39.7%
Jun-0.3%
Jul-37.8%
Aug+15.1%
Sep-56.3%
Oct-51.6%
Nov-56.5%
Dec-47.5%
1999
Jan—
Feb—
Mar—
Apr+95.9%
May-31.0%
Jun+3.2%
Jul-34.6%
Aug-9.9%
Sep-5.3%
Oct-6.6%
Nov+2.9%
Dec-23.6%
Avg
Jan+3.7%
Feb+5.6%
Mar+5.3%
Apr+9.9%
May+1.3%
Jun+0.6%
Jul+0.4%
Aug+3.6%
Sep-6.2%
Oct+1.5%
Nov+2.0%
Dec-0.4%
Median
Jan-1.2%
Feb+5.9%
Mar+2.8%
Apr+4.3%
May+0.5%
Jun-0.5%
Jul+0.6%
Aug+4.2%
Sep-1.0%
Oct+2.0%
Nov+2.0%
Dec-1.2%
Last 5Y Avg
Jan+2.2%
Feb-3.7%
Mar+1.9%
Apr+0.2%
May+2.4%
Jun+0.5%
Jul+1.8%
Aug+2.8%
Sep-1.1%
Oct+2.3%
Nov+3.6%
Dec+5.9%
Std Dev (σ)
Jan22.4%
Feb14.2%
Mar13.2%
Apr25.7%
May22.2%
Jun16.0%
Jul17.4%
Aug15.9%
Sep16.9%
Oct17.5%
Nov20.2%
Dec14.4%
Consistency (μ/σ)
Jan0.17
Feb0.40
Mar0.40
Apr0.38
May0.06
Jun0.04
Jul0.03
Aug0.23
Sep-0.37
Oct0.09
Nov0.10
Dec-0.03
Win Rate (%)
Jan44%
Feb70%
Mar70%
Apr68%
May50%
Jun43%
Jul56%
Aug63%
Sep41%
Oct56%
Nov56%
Dec44%
Winning / Losing Months
Jan▲12▼15
Feb▲19▼8
Mar▲19▼8
Apr▲19▼9
May▲14▼14
Jun▲12▼16
Jul▲15▼12
Aug▲17▼10
Sep▲11▼16
Oct▲15▼12
Nov▲15▼12
Dec▲12▼15
Longest Win / Loss Streak
Jan▲3▼6
Feb▲13▼2
Mar▲7▼3
Apr▲7▼3
May▲4▼3
Jun▲4▼5
Jul▲8▼4
Aug▲4▼2
Sep▲2▼5
Oct▲5▼3
Nov▲4▼4
Dec▲5▼4
Best
Jan+102.3%2001
Feb+26.7%2009
Mar+43.0%2000
Apr+95.9%1999
May+84.7%2003
Jun+66.9%2001
Jul+46.7%2003
Aug+30.0%2007
Sep+19.4%2010
Oct+51.4%2002
Nov+35.6%2009
Dec+38.5%2001
Worst
Jan-18.7%2003
Feb-36.5%2002
Mar-20.7%2020
Apr-21.0%2000
May-39.7%2000
Jun-30.8%2002
Jul-37.8%2000
Aug-38.3%2001
Sep-56.3%2000
Oct-51.6%2000
Nov-56.5%2000
Dec-47.5%2000
-56.5%+102.3%
Frequently asked questions
Data & methodology
Booking Holdings (BKNG) Key Financials
Charts, filings, and peer comparison for every metric
Income Statement
Balance Sheet
Cash Flow
Forecast & Valuation
Operations
Explore more
Deep-dives across the income statement, cash flow, capital return, and valuation
Overview
Income Statement
Capital Return
- Buybacks6.04% TTM
- Dividend Profile0.80% yield
- Dividend Calculator
- Dividend Forecast
- Dividend Capture
- Stock Split History2 splits
How this company returns cash to shareholders — buybacks, dividends, and stock splits.