How Booking Holdings (BKNG) Makes Money: A Visual Guide
Booking Holdings (BKNG) generated $26.92B in revenue (TTM through Q4 2025), earning $5.40B in net profit (20.1% margin). Its largest revenue source is Merchant Revenue (66% of revenue). Below is an interactive breakdown of how revenue flows through the income statement.
Booking Holdings (BKNG) Income Statement Flow
Frequently asked questions
How does Booking Holdings (BKNG) make money?
- Booking Holdings (BKNG) primarily makes money through Merchant Revenue, which accounts for 66% of total revenue. For TTM through Q4 2025, Booking Holdings generated $26.92B in total revenue with a net profit margin of 20.1%.
What is Booking Holdings (BKNG) gross profit margin?
- Booking Holdings (BKNG) reported a gross profit margin of 99.3% for TTM through Q4 2025, equivalent to $26.73B in gross profit. This means Booking Holdings retains 99.3% of each revenue unit after direct costs of production.
What is Booking Holdings (BKNG) operating profit margin?
- Booking Holdings (BKNG) reported an operating profit margin of 32.9% for TTM through Q4 2025, equivalent to $8.86B in operating profit. This reflects profitability after operating expenses such as R&D, sales, and administration, but before taxes and non-operating items.
What is Booking Holdings (BKNG) net profit margin?
- Booking Holdings (BKNG) reported a net profit margin of 20.1% for TTM through Q4 2025, equivalent to $5.40B in net profit. This is the share of revenue that remains as profit after all expenses, taxes, and non-operating items.
How much does Booking Holdings (BKNG) spend on capital expenditures?
- Booking Holdings (BKNG) spent $322.00M on capital expenditures in TTM through Q4 2025 (1.2% of total revenue). Capital expenditures represent investments in physical assets such as property, equipment, and infrastructure.
What is Booking Holdings (BKNG) free cash flow?
- Booking Holdings (BKNG) generated $9.09B in free cash flow for TTM through Q4 2025 (33.8% of total revenue). Free cash flow is the cash remaining after capital expenditures and represents the company's ability to fund growth, pay dividends, or reduce debt.
What is Booking Holdings (BKNG) effective tax rate?
- Booking Holdings (BKNG) had an effective tax rate of 20.9% for TTM through Q4 2025. This is the actual percentage of pre-tax income paid as income taxes.
About this data
- What is a Sankey diagram?
- A Sankey diagram shows how money flows through a company from revenue to net profit. The width of each flow represents its proportion.
- How is the data calculated?
- We use the income statement from company filings. For TTM (Trailing Twelve Months), we sum the last four quarters. Revenue flows to cost of revenue and gross profit, then to operating expenses (R&D, S&M, G&A) and operating profit.
- When was this data last updated?
- Based on company filings through TTM through Q4 2025.