AppLovin (APP) seasonality heatmap
Returns across monthly, quarterly, and yearly periods. Cell color encodes signed magnitude; the scale auto-fits each table.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -29.8% | -8.1% | -8.5% | +12.1% | +37.4% | -19.0% | — | — | — | — | — | — |
| 2025 | +14.1% | -11.9% | -18.7% | +1.6% | +45.9% | -10.9% | +11.6% | +22.5% | +50.1% | -11.3% | -5.9% | +12.4% |
| 2024 | +3.2% | +45.2% | +15.9% | +2.0% | +15.5% | +2.1% | -7.4% | +20.5% | +40.6% | +29.8% | +98.8% | -3.8% |
| 2023 | +20.6% | +6.3% | +16.7% | +7.9% | +47.1% | +2.9% | +22.0% | +37.6% | -7.5% | -8.8% | +2.9% | +6.3% |
| 2022 | -31.7% | -9.8% | -5.2% | -30.7% | -0.1% | -9.6% | +3.2% | -30.7% | -20.9% | -13.0% | -15.0% | -26.9% |
| 2021 | — | — | — | — | +28.1% | +1.2% | -18.2% | +14.5% | +2.8% | +35.8% | -7.3% | +3.5% |
| Avg | -4.7% | +4.3% | +0.1% | -1.4% | +29.0% | -2.9% | +2.3% | +12.9% | +13.0% | +6.5% | +14.7% | -1.7% |
| Median | +3.2% | -8.1% | -5.2% | +2.0% | +32.7% | +1.2% | +3.2% | +20.5% | +2.8% | -8.8% | -5.9% | +3.5% |
| Last 5Y Avg | -4.7% | +4.3% | +0.1% | -1.4% | +29.2% | -2.9% | +2.3% | +12.9% | +13.0% | +6.5% | +14.7% | -1.7% |
| Std Dev (σ) | 24.6% | 23.9% | 15.6% | 17.0% | 18.5% | 6.8% | 15.7% | 25.8% | 30.9% | 24.1% | 47.5% | 15.3% |
| Consistency (μ/σ) | -0.19 | 0.18 | 0.00 | -0.08 | 1.56 | -0.42 | 0.14 | 0.50 | 0.42 | 0.27 | 0.31 | -0.11 |
| Win Rate (%) | 60% | 40% | 40% | 80% | 83% | 60% | 60% | 80% | 60% | 40% | 40% | 60% |
| Winning / Losing Months | ▲3▼2 | ▲2▼3 | ▲2▼3 | ▲4▼1 | ▲5▼1 | ▲3▼2 | ▲3▼2 | ▲4▼1 | ▲3▼2 | ▲2▼3 | ▲2▼3 | ▲3▼2 |
| Longest Win / Loss Streak | ▲3▼1 | ▲2▼2 | ▲2▼2 | ▲4▼1 | ▲4▼1 | ▲2▼1 | ▲2▼1 | ▲3▼1 | ▲2▼2 | ▲1▼2 | ▲2▼2 | ▲1▼1 |
| Best | +20.6%in January 2023 | +45.2%in February 2024 | +16.7%in March 2023 | +12.1%in April 2026 | +47.1%in May 2023 | +2.9%in June 2023 | +22.0%in July 2023 | +37.6%in August 2023 | +50.1%in September 2025 | +35.8%in October 2021 | +98.8%in November 2024 | +12.4%in December 2025 |
| Worst | -31.7%in January 2022 | -11.9%in February 2025 | -18.7%in March 2025 | -30.7%in April 2022 | -0.1%in May 2022 | -10.9%in June 2025 | -18.2%in July 2021 | -30.7%in August 2022 | -20.9%in September 2022 | -13.0%in October 2022 | -15.0%in November 2022 | -26.9%in December 2022 |
−31.7%+98.8%
2026
Jan-29.8%
Feb-8.1%
Mar-8.5%
Apr+12.1%
May+37.4%
Jun-19.0%
Jul—
Aug—
Sep—
Oct—
Nov—
Dec—
2025
Jan+14.1%
Feb-11.9%
Mar-18.7%
Apr+1.6%
May+45.9%
Jun-10.9%
Jul+11.6%
Aug+22.5%
Sep+50.1%
Oct-11.3%
Nov-5.9%
Dec+12.4%
2024
Jan+3.2%
Feb+45.2%
Mar+15.9%
Apr+2.0%
May+15.5%
Jun+2.1%
Jul-7.4%
Aug+20.5%
Sep+40.6%
Oct+29.8%
Nov+98.8%
Dec-3.8%
2023
Jan+20.6%
Feb+6.3%
Mar+16.7%
Apr+7.9%
May+47.1%
Jun+2.9%
Jul+22.0%
Aug+37.6%
Sep-7.5%
Oct-8.8%
Nov+2.9%
Dec+6.3%
2022
Jan-31.7%
Feb-9.8%
Mar-5.2%
Apr-30.7%
May-0.1%
Jun-9.6%
Jul+3.2%
Aug-30.7%
Sep-20.9%
Oct-13.0%
Nov-15.0%
Dec-26.9%
2021
Jan—
Feb—
Mar—
Apr—
May+28.1%
Jun+1.2%
Jul-18.2%
Aug+14.5%
Sep+2.8%
Oct+35.8%
Nov-7.3%
Dec+3.5%
Avg
Jan-4.7%
Feb+4.3%
Mar+0.1%
Apr-1.4%
May+29.0%
Jun-2.9%
Jul+2.3%
Aug+12.9%
Sep+13.0%
Oct+6.5%
Nov+14.7%
Dec-1.7%
Median
Jan+3.2%
Feb-8.1%
Mar-5.2%
Apr+2.0%
May+32.7%
Jun+1.2%
Jul+3.2%
Aug+20.5%
Sep+2.8%
Oct-8.8%
Nov-5.9%
Dec+3.5%
Last 5Y Avg
Jan-4.7%
Feb+4.3%
Mar+0.1%
Apr-1.4%
May+29.2%
Jun-2.9%
Jul+2.3%
Aug+12.9%
Sep+13.0%
Oct+6.5%
Nov+14.7%
Dec-1.7%
Std Dev (σ)
Jan24.6%
Feb23.9%
Mar15.6%
Apr17.0%
May18.5%
Jun6.8%
Jul15.7%
Aug25.8%
Sep30.9%
Oct24.1%
Nov47.5%
Dec15.3%
Consistency (μ/σ)
Jan-0.19
Feb0.18
Mar0.00
Apr-0.08
May1.56
Jun-0.42
Jul0.14
Aug0.50
Sep0.42
Oct0.27
Nov0.31
Dec-0.11
Win Rate (%)
Jan60%
Feb40%
Mar40%
Apr80%
May83%
Jun60%
Jul60%
Aug80%
Sep60%
Oct40%
Nov40%
Dec60%
Winning / Losing Months
Jan▲3▼2
Feb▲2▼3
Mar▲2▼3
Apr▲4▼1
May▲5▼1
Jun▲3▼2
Jul▲3▼2
Aug▲4▼1
Sep▲3▼2
Oct▲2▼3
Nov▲2▼3
Dec▲3▼2
Longest Win / Loss Streak
Jan▲3▼1
Feb▲2▼2
Mar▲2▼2
Apr▲4▼1
May▲4▼1
Jun▲2▼1
Jul▲2▼1
Aug▲3▼1
Sep▲2▼2
Oct▲1▼2
Nov▲2▼2
Dec▲1▼1
Best
Jan+20.6%2023
Feb+45.2%2024
Mar+16.7%2023
Apr+12.1%2026
May+47.1%2023
Jun+2.9%2023
Jul+22.0%2023
Aug+37.6%2023
Sep+50.1%2025
Oct+35.8%2021
Nov+98.8%2024
Dec+12.4%2025
Worst
Jan-31.7%2022
Feb-11.9%2025
Mar-18.7%2025
Apr-30.7%2022
May-0.1%2022
Jun-10.9%2025
Jul-18.2%2021
Aug-30.7%2022
Sep-20.9%2022
Oct-13.0%2022
Nov-15.0%2022
Dec-26.9%2022
−31.7%+98.8%
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